Clinch launches tool to dynamically generate ads for Instagram Stories
The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at...
Microsoft demonstrates ethical leadership in calling for regulation of facial recognition
Microsoft is out in front of its major tech company peers on this one....
Salesforce adds more intelligence with Datorama purchase
The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data...
As addressable TV becomes more pervasive, here’s how to find your audience
Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising...
Connect with passionate marketers — rates increase next week!
There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000...
MarTech Today: OneTrust’s free assessment tool for California’s privacy law, Miller Heiman’s analytics platform & how to accelerate strategic marketing ops
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
The martech week in review: News and announcements in marketing technology this week that you might have...
OneTrust releases first free assessment tool for the new California privacy law
The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance...
Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses...
MarTech Today: Companies increase martech spend, most companies report they will comply with GDPR & advanced TV
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Vivoom turns user-generated content into user-created ads
The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video....
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace....
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
The key motivator is not the fear of fines or lawsuits, but meeting customer...
Advanced TV: The final piece of the programmatic puzzle
As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor...
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
A kind of 'Facebook Custom Audiences for the real world,' the approach uses plat lines and GPS data for greater location...
MarTech Today: IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic...
