The IAB’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity...
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so...
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few...
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to...
Tell us your IoT plans in our short poll; we'll share the answers in a future...
Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the...
Notification opt-in and engagement rates are growing according to internal company data....
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company....
This is the first time this valuable intent data will be available to an outside ad network....
PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile...
After employing an in-app event tracking solution, the web and app attribution problems were...
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...
Campaign Monitor is one of five email marketing brands that are part of the CM Group which includes Delivra, Emma and now Sailthru and...
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale...
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at...
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices....
