LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
IAB publishes CCPA Compliance Framework technical specs The IAB says these specifications are available for immediate adoption by publishers and tech companies. by Greg Sterling
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LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based...
6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based...
20191122 MTT
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20191122 MTT
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Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new...
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new...
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
Meet the MarTech keynote speakers
Keynotes from Nancy Duarte and Brian Solis will address two of the biggest challenges facing modern...
Meet the MarTech keynote speakers
Keynotes from Nancy Duarte and Brian Solis will address two of the biggest challenges facing modern...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content...
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content...
Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for...
Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for...
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
20191120 MTT
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20191120 MTT
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Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech...
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech...
Martech and change management: Human factors matter most
Investing time to understand the nuances of change management can help martech practitioners deliver better...
Martech and change management: Human factors matter most
Investing time to understand the nuances of change management can help martech practitioners deliver better...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
20191119 MTT
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20191119 MTT
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