Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building...
MarTech Today: Lightstreams’ solution for too-public blockchains, human-computer interaction for ads & Grapeshot’s contextual targeting for video ads
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment....
The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Marketo & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Becoming customer-centric: A tale of a NextGen MO organization
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad...
This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
MarTech Today: Nike’s hit AR experiment, navigating brand safety in world of UGC & Twitter’s use of behavioral signals
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home...
Navigating brand safety in the world of user-generated content
What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right....
MarTech Today: Dialpad buys TalkIQ, PulsePoint launches Genome & why your media decisions matter
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants...
In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. ...
Dialpad buys TalkIQ and adds AI to UberConference and other services
The new features include Smart Notes, which immediately summarize a call and generate a list of action...
Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
The European law provides for regulatory oversight for its member states, but it's unclear about who will enforce it outside the...
PulsePoint launches Genome to centralize data for healthcare advertising
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for...
Our MarTech recap will make you want to come to Boston
It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and...
Why your media decisions matter for campaign location attribution
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
