Why marketers need to help manage digital transformations
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming...
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming...
Marketers need to assess not only the reach and distribution of a campaign but also how creatives perform at the various stages of the customer...
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium...
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...
The trade group denies that real-time bidding is incompatible with...
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
The media platform is currently testing the static ad units with Coca-Cola and...
The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...
Its new solution extends the intelligence platform’s ability to see customer journeys across...
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal...
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...
Break down the sales and marketing team silos by sharing data sources, productive use cases and leveraging content...
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....