RCS messaging takes a few more steps toward rocking mobile
With the first US transactions using global RCS planned for next month, the train carrying SMS’s successor may finally be leaving the...
Is your martech stack keeping pace with changing customer behavior?
It's hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech...
Skimping on deliverability spend? You’re hurting your email program
Don't make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and...
MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
The disruption of attribution is coming
Assigning credit for the marketing effort leading to a sale is about to face a trio of forbidding...
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing...
Location data beyond the marketing department: A look at 3 use cases
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire...
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically....
MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Cedato launches Video Supply Path Optimization in its new premium marketplace
The Tel Aviv-based video ad platform says this is the first SPO for...
Socialbakers unveils a ‘near real-time’ social ad benchmark
The Prague-based company says this is the first benchmark with such frequent...
GDPR-ready? How US email marketers can avoid hefty new EU fines
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on...
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and...
MarTech Today: Data Gran’s AI-powered ad tool, Optimizely suits up & the ‘world’s largest audio advertising platform’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Optimizely suits up for battle with Adobe Target
Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Tapjoy adds interactive End Cards after its rewarded video ads
They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged...
Year-old ‘Privacy Shield’ framework given positive review by Europe
The framework enables US-based companies to comply with EU data protection requirements and avoid specialized legal contracts....
Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
Participating members must take three steps aimed at addressing key threats to the digital advertising...
