7 inspiring B2B marketing campaigns
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign...
Digital Marketing Depot | Jan 23, 2019 at 3:51 pm ET
12 martech stack infographics to inspire you to enter this year’s Stackies
Join the celebration of visualizations that illustrate companies' martech stacks. Get inspiration for your entry right here....
U.S. marketers respond to Google’s $57 million GDPR fine
Though the action doesn't affect U.S. marketers directly, many see it as an important case to...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
Cision acquires public relations platform TrendKite for $225 million
TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone...
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer...
2019 will be the year the ad tech ecosystem solves its identity crisis
A unified ID solution is solvable but the catch is that we all have to work together. Here's how we can do...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Scott Brinker lays out vision for Second Golden Age of MarTech
In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big...
How one marketer uses a chatbot to retain customers
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last...
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad...
The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
The martech week in review: News and announcements in marketing technology this week that you might have...
New report: B2B digital transformation is more focused on customers than on efficiency
A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer...
The ad industry continues its quest toward fewer cookies and more consistent user IDs
The IAB Tech Lab's DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide...