Why people are essential to B2B marketing success
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly...
John Steinert | Mar 21, 2019 at 8:00 am ET
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the...
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
The secrets to developing a high-performing martech team
Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key...
Businesses prepare to spend heavily on CCPA compliance
Those who already have GDPR programs are at an advantage, survey...
Why digital out-of-home should be integrated into your 2019 marketing mix
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor...
How Netflix’ quasi-experiments let it go beyond the limitations of A/B testing
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach....
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
What martech challenges are keeping you up at night?
We're asking you to help us compile marketer's pain points into the mother of all...
Back to Basics: How every marketer can tame the analytics beast
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are...
Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
Yext integrates with Adobe to help brands better distribute data stored in Knowledge Manager
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain...
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
