The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more
The martech week in review: News and announcements in marketing technology this week that you might have...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...
[Reminder] Customer data strategies and identity resolution webinar
Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack —...
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains...
Making the AI marketing journey a piece of cake
How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains....
MarTech Today: Adobe buys Marketo, Segment adds data quality tracking & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...
Segment adds quality tracking for incoming data to its resume
The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data...
Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the...
MarTech Today: Enterprise AI with the CIO and CMO, Pinterest opens API for influencer campaigns & Shopify enables AR
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work...
MarTech Today: Shopify’s AR experiences, working with an AI vendor & 118 billion reasons to control customer data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Security firm shows how a second-hand Amazon Echo can become a spy
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found....
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage...
MarTech Today: iHeartMedia buys Stuff Media, Sizmek re-enters TV ads & CTV continues to grow
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
