With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor...
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach....
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
We're asking you to help us compile marketer's pain points into the mother of all...
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are...
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain...
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...
Some swear by the highly iterative process for creating marketing content. Others say it's not a...
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success....
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
A new white paper from the company codifies some of its most effective approaches for three industries, across six...
