Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their...
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and...
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear...
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user...
Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM....
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning...
The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
The martech week in review: News and announcements in marketing technology this week that you might have...
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of...
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
Build a strategy to grow your ABM program for 2019
Time to revisit your target account list and explore new channels to tighten alignment between sales and...
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
