WildFire launches virtual coin platform to promote app discovery and engagement
Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile...
Namogoo unveils service to track personal data leakage through third parties
The firm says its new GDPR Insights is the first to utilize a JavaScript tag to determine what data is shared to outside...
The year that changed martech forever
Contributor Noah Brier explains how to avoid the next big roadblock in content marketing....
MarTech Today: Oracle Responsys launches first SMS aggregator marketplace, what AI can offer your organization & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Perengo launches DSP optimized for recruitment ads
The San Francisco-based company says the platform is the only one that is fully automated and focused on this...
Finding synergy between talent & technology in the martech machine age
What can artificial intelligence bring to your marketing organization, and how can you best utilize this increasingly ubiquitous technology?...
Oracle Responsys launches first SMS aggregator marketplace
Now, marketers can select from hundreds of aggregators, covering every territory....
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
MarTech Today: Salesforce buys Datorama, Clinch launches Instagram Stories tool & Microsoft shows ethical leadership
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Clinch launches tool to dynamically generate ads for Instagram Stories
The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at...
Microsoft demonstrates ethical leadership in calling for regulation of facial recognition
Microsoft is out in front of its major tech company peers on this one....
Salesforce adds more intelligence with Datorama purchase
The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data...
As addressable TV becomes more pervasive, here’s how to find your audience
Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising...
Connect with passionate marketers — rates increase next week!
There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000...
MarTech Today: OneTrust’s free assessment tool for California’s privacy law, Miller Heiman’s analytics platform & how to accelerate strategic marketing ops
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
The martech week in review: News and announcements in marketing technology this week that you might have...
OneTrust releases first free assessment tool for the new California privacy law
The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance...
