Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the...
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key...
Those who already have GDPR programs are at an advantage, survey...
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor...
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach....
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
We're asking you to help us compile marketer's pain points into the mother of all...
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are...
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain...
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...
