At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective...
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple...
Marketers continue to be inundated from all sides with hype about big data, artificial intelligence (AI) and machine learning. But what good is...
Zillow Group is embracing bandits testing to scale and improve its personalization...
At MarTech West, NPR's Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for...
The company says it has deeper insights and works across channels, including CTV/OTT....
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer...
Advertisers can import data from multiple search and social adverting channels with one...
The deal could drastically redefine the relationship between Salesforce and its nonprofit...
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really...
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...
At MarTech West, a case study offers advice on how to gain control over data, variable naming and the business logic for...
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted...
