Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughan explains how technological advances are enabling...
Fake social accounts: Another problem for marketers to monitor
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and...
Survey: People fear loss of personal data more than having their cars stolen
In an earlier survey, people valued their data at only $250....
MarTech Today: Digitas report on voice-based purchases, making interactive video work & link-building tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration
After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....
Digitas report: Brand loyalty is at risk with voice-based purchases
The problem, says the marketing agency, is that most users will buy the first option presented by a voice...
How to make interactive video creative work for your brand
Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
MarTech Today: Aivon’s ‘first decentralized video search engine,’ Blippar’s indoor positioning for AR & how AI is driving scalable marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated...
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the...
Blippar unveils indoor visual positioning system to anchor AR
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate...
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...
MarTech Today: Cision adds image tracking, data privacy legislation in US & revving up your page speed
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
The 4 V’s of B2B marketing: How a focus on velocity over volume can deliver richer returns
Contributor Sonjoy Ganguly explores ways B2B marketers can focus their marketing strategies toward achieving lead-generation volume, velocity,...
The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
Earned media platform Cision adds image tracking with ShareIQ purchase
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly...
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
