Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks...
3 ways intent data is getting better for B2B marketers
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and...
MarTech Today: Performance Horizon predicts affiliate results, why the marketing campaign is dead & Google’s Universal App Campaigns take over
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at...
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of...
What to expect at MarTech? Here’s our epic preview
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a...
Why the marketing campaign is dead and what should replace it
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead...
MarTech Today: Dun & Bradstreet tests blockchain, ‘asset tracking’ & TAG registrations grow
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since...
5 ways to ramp up your digital media measurement
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the...
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
Martech enablement series: Part 2 — The race team analogy
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a "race team," develop a strategy, build and...
MarTech Today: Openprise’s Data Marketplace, the importance of great creative & Facebook’s brick-and-mortar targeting tests
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Openprise moves into third-party data with launch of Data Marketplace
This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of...
Why great creative is more important than ever
In the age of martech and the "Engagement Economy," it's easy to put creativity on the back burner. Columnist Karen Steele explains why that's a...
MarTech Today: D&B’s reinvention, natural language processing 101 & Facebook’s new Watch
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill -- at least not for...
What marketers should know about Snap’s Q2 2017 earnings report
Snap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had...
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to...
