IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other...
IBM Watson adds creative optimization to OTT, video Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other video channels is rising. by Chris Wood
Get the daily newsletter digital marketers rely on.
See terms.
IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other...
Sustainability is important to consumers: Friday’s daily brief
Plus, acquisition news from Sitecore, partnership news from...
Sustainability is important to consumers: Friday’s daily brief
Plus, acquisition news from Sitecore, partnership news from...
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey....
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey....
Create better digital experiences for your customers with headless and hybrid CMS
Join a live webinar to learn the trends and capabilities these systems...
Create better digital experiences for your customers with headless and hybrid CMS
Join a live webinar to learn the trends and capabilities these systems...
Building a digital marketing business from scratch: Thursday’s daily brief
And a call for session pitches for MarTech in the...
Building a digital marketing business from scratch: Thursday’s daily brief
And a call for session pitches for MarTech in the...
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more...
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more...
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the...
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
Microsoft’s Customer Match is now generally available: Wednesday’s daily brief
Plus, the future of email is...
Microsoft’s Customer Match is now generally available: Wednesday’s daily brief
Plus, the future of email is...
Pega releases new products, adds low-code capabilities
Pega is supporting the work of citizen developers, while aiming to solve for the complexity that...
Pega releases new products, adds low-code capabilities
Pega is supporting the work of citizen developers, while aiming to solve for the complexity that...
What people want from email: Tuesday’s daily brief
Plus, Forrester launches Forrester...
What people want from email: Tuesday’s daily brief
Plus, Forrester launches Forrester...
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market...
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market...
5 strategies to become a more impactful, buyer-driven marketing org
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing...
5 strategies to become a more impactful, buyer-driven marketing org
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing...
Could Amazon lose Gen Z? Monday’s daily brief
Plus, what does Twitter need to do for the market to like...
Could Amazon lose Gen Z? Monday’s daily brief
Plus, what does Twitter need to do for the market to like...
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call...
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call...
Marketers aren’t breaking the third-party cookie habit: Friday’s daily brief
Plus, increased interest in premium...
Marketers aren’t breaking the third-party cookie habit: Friday’s daily brief
Plus, increased interest in premium...
Facebook revenue almost doubled: Twitter hit its target, but stock falls
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike...
Facebook revenue almost doubled: Twitter hit its target, but stock falls
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike...
Consumers are in charge more than ever: Thursday’s daily brief
Consumers now prefer virtual to real world window...
Consumers are in charge more than ever: Thursday’s daily brief
Consumers now prefer virtual to real world window...
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with...
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with...
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than...
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than...