The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
The martech week in review: News and announcements in marketing technology this week that you might have...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
MarTech Today: Facebook’s new terms of service, Bottos launches a data marketplace for AI & new augmented reality games
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Facebook to change terms of service for members outside Europe ahead of GDPR
The company says that despite the timing of the move, all users will have the same data privacy...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Augmented reality games: Will this summer’s releases be booms or busts?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR...
MarTech Today: Facebook rolls out GDPR, voice agents need new strategies & Snapchat offers new Shoppable AR Lenses
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: More than 75 percent of US companies concerned about meeting GDPR deadline
A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy...
Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
Senators introduce privacy “bill of rights” to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Marketers must get geeky about campaign lift and control groups. Here’s why
When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated...
MarTech Today: Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Tech companies organize two efforts to support personal data management — both called Open GDPR
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data...
