Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to...
Study: Which digital ad formats are most effective? A Kargo study found no correlation between ad viewability and effectiveness. by Taylor Peterson
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Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to...
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of...
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of...
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and...
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign...
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign...
MarTech Overtime: How marketing operations teams can be more effective
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture...
MarTech Overtime: How marketing operations teams can be more effective
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture...
Soapbox: Is mind-reading technology the future of consumer understanding?
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow....
Soapbox: Is mind-reading technology the future of consumer understanding?
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow....
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...
The MarTech Minute: Litmus introduces a refresh, Altify acquired for $84 million
The marketing technology week in review: A round up of news and announcements you may have...
The MarTech Minute: Litmus introduces a refresh, Altify acquired for $84 million
The marketing technology week in review: A round up of news and announcements you may have...
You need to optimize your organization for SEO success–learn how (and why)!
Join Jessica Bowman for this live webinar on Tuesday, October 23 at 1:00 PM ET (10:00...
You need to optimize your organization for SEO success–learn how (and why)!
Join Jessica Bowman for this live webinar on Tuesday, October 23 at 1:00 PM ET (10:00...
20191018 MTT
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20191018 MTT
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Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...
MQLs: What are they good for?
We need to change how we measure results - like marketing qualified leads - and focus on aligning our metrics to...
MQLs: What are they good for?
We need to change how we measure results - like marketing qualified leads - and focus on aligning our metrics to...
Awe-inspiring customer experience starts, and ends, without ‘gotchas’
CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and...
Awe-inspiring customer experience starts, and ends, without ‘gotchas’
CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and...
The key to sustaining brand relevance? Continuous transformation
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust...
The key to sustaining brand relevance? Continuous transformation
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...