73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
TripAdvisor buys SinglePlatform to enhance services for restaurants The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google. by Greg Sterling
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73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
MTT 20191211
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MTT 20191211
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Retina integrates with Shopify, offers predictive analytics for customer lifetime value
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...
Retina integrates with Shopify, offers predictive analytics for customer lifetime value
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile...
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile...
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Canva to launch video editing capabilities in 2020
The company plans to release an easy-to-use video editing tool in the same style as its photo...
Canva to launch video editing capabilities in 2020
The company plans to release an easy-to-use video editing tool in the same style as its photo...
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...
The MarTech Minute: Merkle’s expansion, Nielsen’s new partner and Uberflip’s SnapApp acquisition
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Merkle’s expansion, Nielsen’s new partner and Uberflip’s SnapApp acquisition
The martech week in review: News and announcements in marketing technology this week that you might have...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first...
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first...
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
Litmus adds key features to email marketing platform
The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...
Litmus adds key features to email marketing platform
The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with...
Enter The Stackie Awards 2020: Share your marketing stack with the martech community
Enter early for a bonus...
Enter The Stackie Awards 2020: Share your marketing stack with the martech community
Enter early for a bonus...