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Episerver rebrands as Optimizely
The digital experience vendor takes on the name of one its recent acquisitions. by Kim Davis
When martech isn’t martech
by Kim Davis
What is marketing ops?
by Steve Petersen
This week in martech
by Kim Davis
3 critical PPC lessons from 2020 for a brilliant 2021
by Sponsored Content: Optmyzr
Get the daily newsletter digital marketers rely on.
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Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent...

Kim Davis | Jan 27, 2021 at 12:20 pm ET

Episerver rebrands as Optimizely

The digital experience vendor takes on the name of one its recent...

Kim Davis | Jan 27, 2021 at 12:20 pm ET

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...

Kim Davis | Jan 26, 2021 at 11:46 am ET

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...

Kim Davis | Jan 26, 2021 at 11:46 am ET

Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training...

Lauren Donovan | Jan 26, 2021 at 11:06 am ET

Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training...

Lauren Donovan | Jan 26, 2021 at 11:06 am ET

 

What is marketing ops?

We know it when we see it, but can we define...

Steve Petersen | Jan 25, 2021 at 11:12 am ET

What is marketing ops?

We know it when we see it, but can we define...

Steve Petersen | Jan 25, 2021 at 11:12 am ET

This week in martech

News from Citrix, Knotch, Sitecpre and...

Kim Davis | Jan 22, 2021 at 12:52 pm ET

This week in martech

News from Citrix, Knotch, Sitecpre and...

Kim Davis | Jan 22, 2021 at 12:52 pm ET

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing...

Kim Davis | Jan 22, 2021 at 10:18 am ET

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing...

Kim Davis | Jan 22, 2021 at 10:18 am ET

Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and...

Lauren Donovan | Jan 21, 2021 at 12:08 pm ET

Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and...

Lauren Donovan | Jan 21, 2021 at 12:08 pm ET

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business...

Ryan Phelan | Jan 21, 2021 at 10:12 am ET

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business...

Ryan Phelan | Jan 21, 2021 at 10:12 am ET

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user...

Kim Davis | Jan 20, 2021 at 1:55 pm ET

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user...

Kim Davis | Jan 20, 2021 at 1:55 pm ET

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...

Carolyn Lyden | Jan 19, 2021 at 3:14 pm ET

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...

Carolyn Lyden | Jan 19, 2021 at 3:14 pm ET

3 critical PPC lessons from 2020 for a brilliant 2021

With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...

Sponsored Content: Optmyzr | Jan 19, 2021 at 7:00 am ET

3 critical PPC lessons from 2020 for a brilliant 2021

With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...

Sponsored Content: Optmyzr | Jan 19, 2021 at 7:00 am ET

7 Essential Lessons Toward Marketing as a Business Driver

One CMO's views, rants and aspirations from a decade of doing the...

Scott Vaughan | Jan 18, 2021 at 9:00 am ET

7 Essential Lessons Toward Marketing as a Business Driver

One CMO's views, rants and aspirations from a decade of doing the...

Scott Vaughan | Jan 18, 2021 at 9:00 am ET

This week in martech

News from Adobe, App Annie, unitQ, Mailchimp and the Electoral Integrity Partnership....

Kim Davis | Jan 15, 2021 at 12:30 pm ET

This week in martech

News from Adobe, App Annie, unitQ, Mailchimp and the Electoral Integrity Partnership....

Kim Davis | Jan 15, 2021 at 12:30 pm ET

How to Build a Marketing System of Record

Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing...

MarTech Today | Jan 15, 2021 at 9:29 am ET

How to Build a Marketing System of Record

Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing...

MarTech Today | Jan 15, 2021 at 9:29 am ET

ON24 files for an IPO

After a period of losses, ON24 catches the virtual event...

Kim Davis | Jan 15, 2021 at 9:17 am ET

ON24 files for an IPO

After a period of losses, ON24 catches the virtual event...

Kim Davis | Jan 15, 2021 at 9:17 am ET

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about...

Chris Wood | Jan 14, 2021 at 3:04 pm ET

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about...

Chris Wood | Jan 14, 2021 at 3:04 pm ET

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...

Carolyn Lyden | Jan 14, 2021 at 10:33 am ET

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...

Carolyn Lyden | Jan 14, 2021 at 10:33 am ET

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it...

Stacey Ackerman | Jan 13, 2021 at 11:15 am ET

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it...

Stacey Ackerman | Jan 13, 2021 at 11:15 am ET

Meet BIMI: The brand-boosting email security marketers must have for 2021

Show your trademarked logo on email communications. Join us for this live webinar to learn...

MarTech Today | Jan 12, 2021 at 1:16 pm ET

Meet BIMI: The brand-boosting email security marketers must have for 2021

Show your trademarked logo on email communications. Join us for this live webinar to learn...

MarTech Today | Jan 12, 2021 at 1:16 pm ET

Yelp launches “health and safety measures” community feedback feature

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...

Carolyn Lyden | Jan 12, 2021 at 11:45 am ET

Yelp launches “health and safety measures” community feedback feature

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...

Carolyn Lyden | Jan 12, 2021 at 11:45 am ET
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