Sailthru issues a Personalization Index for online retailers
Among the hundred retailers, only two scored just over 70, out of a possible...
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce. ...
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider...
MarTech Today: WhatsApp’s plans for business, Google’s new anti-fraud initiatives & rise of the strategic marketing operations leader
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
What marketers make of WhatsApp’s plans for businesses
The Facebook-owned messaging app's global user base creates an opportunity for it to serve as an email marketing alternative...
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing...
Rise of the strategic marketing operations leader: Part 1
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how...
MarTech Today: Optimizing campaigns with call tracking, Lytics adds campaign coordination & account based marketing
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
The Trade Desk integrates connected TV buying and measurement directly into its platform
Ad buyers can target, measure and retarget addressable TV households across...
3 ways to optimize marketing campaign ROI with call tracking
Call tracking is ultimately about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data...
Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’ customer...
A little yoga makes for a lot better ABM: How to design in flexibility to unleash agility
How do you take your Account-Based Marketing to the next level? Contributor John Steinert shares “ABM yoga” tips to foster collaboration...
MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use...
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use...
Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence...
MarTech Today: Janrain’s new access control, IAB Tech Lab’s Blockchain Working Group & Apple defends Safari 11
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
8 major Google algorithm updates, explained
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat...
