The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Robin Kurzer | Dec 7, 2018 at 4:00 pm ET
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and...
Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are...
Firefly adds mobile device-like targeting to ads on car rooftops
The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block....
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad...
How to choose a customer data platform
70% of IT executives say data technology contributes to revenue growth. Data-driven businesses experience 30% more growth per year than other...
How to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your...
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23...
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full...
Bombora platform tracks the online content that gets people to buy
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...
Compare 22 top customer data platform vendors
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party...
Dangerous misconceptions about data breaches
Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of...
