Businesses prepare to spend heavily on CCPA compliance
Those who already have GDPR programs are at an advantage, survey...
Ginny Marvin | Mar 19, 2019 at 2:36 pm ET
Why digital out-of-home should be integrated into your 2019 marketing mix
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor...
How Netflix’ quasi-experiments let it go beyond the limitations of A/B testing
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach....
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
What martech challenges are keeping you up at night?
We're asking you to help us compile marketer's pain points into the mother of all...
Back to Basics: How every marketer can tame the analytics beast
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are...
Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
Yext integrates with Adobe to help brands better distribute data stored in Knowledge Manager
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain...
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it's not a...
Martech in 2020: Agility, operations and decisioning are vital to success
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success....
WordPress plugin to win back cart abandoners leaves sites open to attack
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
Choosing a marketing automation platform
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...