Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes...
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as...
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile...
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and...
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another...
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars....
It’s time to change up your martech stack graphic
Marketing technologists: Let's leave slick logo-studded slides behind and show we're serious about business....
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for...
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Braze launches an app ecosystem with more than 45 integrations
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
