The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning...
The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
The martech week in review: News and announcements in marketing technology this week that you might have...
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of...
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and...
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
Build a strategy to grow your ABM program for 2019
Time to revisit your target account list and explore new channels to tighten alignment between sales and...
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today....
AdTheorent offers polling ad to target ad campaign based on results
After building a model based on attributes of those who answer polls in specific ways, AdTheorent's machine learning then directs ads at larger...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Holiday season is good time to put AI to work for e-commerce
Even as the holiday shopping season looms large, CMOs can still implement simple AI-powered chatbots and optimize for voice search...
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique...
Planning for 2019: Can’t-fail ingredients for tastier ABM
Before adopting any solution for ABM, the data should be easy to understand, implement and highly...
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from...
