The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Robin Kurzer | Dec 14, 2018 at 4:00 pm ET
IAS, DoubleVerify release YouTube brand safety solutions
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content....
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
Budget allocation question: Is there such a thing as too much martech?
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to...
Branch launches cross-channel cohort analysis for app marketers
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive...
How likely is your sales team to recommend you to a friend or colleague?
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value...
Jivox adds visual journey maps, site content to its resume
Marketers can use the tools to coordinate site and email messages around ad...
How to compete in an omni-channel world
Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social...
HubSpot: We’re now focusing on being a platform vendor
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
Using intent data for B2B pipeline acceleration
Here are 5 ways to turn ABM into a 'cosmic slingshot' for...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a...
4 strategies to drive growth in 2019 with voice
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI,...
