After GDPR, here come the Unintended Consequences
There are the Obvious Results of the landmark legislation -- and then there are the hidden waves that ripple out...
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Visit Metrics complement existing Attribution Metrics and give marketers tools to adjust campaigns depending on their...
MarTech Today: Google joins IAB Framework, IAB releases Data Transparency Framework & Apple launches a privacy portal
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Google to join IAB Europe’s Transparency and Consent Framework
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with...
Telaria launches ‘first complete video ad platform’ for OTT
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its...
IAB Tech Lab releases a Data Transparency Framework
The proposed standards would establish a kind of ‘ingredients label’ for audience segments. ...
Ahead of GDPR, Apple gives EU users a way to download their data histories
The privacy portal launches just days before EU's GDPR goes into full effect on May...
Answers to email marketers’ niggling questions about GDPR
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data...
MarTech Today: Adobe buys Magento, Spredfast launches Vault & the difference between data controllers and processors
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Spredfast launches Vault to better control access to brands’ social accounts
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and...
Adobe suits up for e-commerce competition with its purchase of Magento
The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and...
3 management models that help streamline today’s martech operations
Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation....
The story of data, Part 3: Who owns it?
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's...
Data controllers and data processors: The difference and why it matters in GDPR
As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the...
MarTech Today: Microsoft acquires Semantic Machines, YouTube’s new streaming music service & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building...
MarTech Today: Lightstreams’ solution for too-public blockchains, human-computer interaction for ads & Grapeshot’s contextual targeting for video ads
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment....
