Speakers at MarTech pull back the curtain on artificial intelligence
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific...
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
The company posted 50 percent ad-revenue growth; 91 percent was mobile....
Twitter attributes more than half of its $575M Q1 ad revenue to video
Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets....
Are most companies ready for GDPR? It depends on who you ask
A month out from the GDPR deadline, a number of surveys give conflicting answers as to company...
Managing martech relationships: Partnerships and agility in marketing
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships...
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...
Jeremy Epstein paints a picture of post-blockchain marketing and advertising
At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is...
MarTech Today: Stackies’ winners, the new MarTech Landscape & GDPR moves by Twitter and location data providers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Twitter updates TOS and privacy policy to comply with GDPR
The social media company joins other large companies updating their policies to comply with the sweeping EU...
Location data providers scale back EU operations to build consent-based data sets
Factual reports that less than half of its location data partners in Europe are GDPR-compliant today....
At this year’s MarTech Conference, trust takes a starring role
It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer...
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
MarTech Today: Becoming customer-centric, Waze and Carto team up & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Segment employs its hub position to implement GDPR deletion or suppression requests
The customer data platform/universal API provider can implement by itself key GDPR-related data requests for multiple...
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues....
New date! Customer data strategies & identity resolution webinar
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
Becoming customer-centric: A tale of a changing MO organization
Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication....
MarTech Today: WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the...
The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
The martech week in review: News and announcements in marketing technology this week that you might have...
