Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
Jennifer Cannon | Aug 20, 2019 at 2:35 pm ET
Firefly ups the ante for digital out-of-homeFirefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and measurement. by Greg Sterling
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Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
Want to improve your marketing operations? Make everyone on the team a coach
Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...
Want to improve your marketing operations? Make everyone on the team a coach
Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your...
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your...
Make invaluable connections at MarTech
Connect with a thriving community of 1,400 smart, engaged, passionate...
Make invaluable connections at MarTech
Connect with a thriving community of 1,400 smart, engaged, passionate...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...
From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Join us on Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live...
From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Join us on Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live...
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible...
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible...
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had...
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had...
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
Marketing strategy and operations: The silent knights of your org
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or...
Marketing strategy and operations: The silent knights of your org
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
As walled gardens grow, the open web closes ranks
Performance should be evaluated comprehensively across the consumer journey, not just measured by clicks and CPAs on siloed...
As walled gardens grow, the open web closes ranks
Performance should be evaluated comprehensively across the consumer journey, not just measured by clicks and CPAs on siloed...
Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always...
Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales...
Don’t miss this live Q&A with Scott Brinker! Get your martech questions answered.
Join us on Thursday, August 15, at 1:00 PM ET (10:00 AM...
Don’t miss this live Q&A with Scott Brinker! Get your martech questions answered.
Join us on Thursday, August 15, at 1:00 PM ET (10:00 AM...
20190814 MTT
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20190814 MTT
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Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience...
Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience...
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...