Factual releases ‘Measurement Intelligence’ for offline conversions and emerging channels
The company says it has deeper insights and works across channels, including CTV/OTT....
Greg Sterling | Apr 18, 2019 at 4:59 pm ET
MarTech Overtime: How B2B marketers can reach buying committees at their target accounts
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer...
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really...
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...
Inspiring a data-first culture through internal activism
At MarTech West, a case study offers advice on how to gain control over data, variable naming and the business logic for...
Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted...
3 methods to test your email segmentation and increase conversions
In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who...
Content alone is not going to win the streaming war. Here’s why
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers...
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating...