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Why marketers need to help manage digital transformations

Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming...

Barry Levine | Feb 22, 2019 at 5:56 pm ET

Finding a single source of truth for creative intelligence

Marketers need to assess not only the reach and distribution of a campaign but also how creatives perform at the various stages of the customer...

John Mruz | Feb 22, 2019 at 10:00 am ET

Eyelevel.ai launches contextual ad platform for chatbots

Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium...

Barry Levine | Feb 21, 2019 at 4:51 pm ET

 

How to Prepare for a Successful Marketing Analytics Implementation

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...

Digital Marketing Depot | Feb 21, 2019 at 2:47 pm ET

Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

The trade group denies that real-time bidding is incompatible with...

Robin Kurzer | Feb 21, 2019 at 1:17 pm ET

Addressable TV gets a boost as Nielsen buys Sorensen Media

The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...

Robin Kurzer | Feb 21, 2019 at 9:59 am ET

Marketers cautious about influencers’ authenticity, per new survey

The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...

Barry Levine | Feb 20, 2019 at 5:45 pm ET

Caption this… Enter your martech caption for bragging rights and prizes!

You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience,...

Scott Brinker | Feb 20, 2019 at 4:42 pm ET

What marketers should know about Hulu’s new ‘pause’ ads

The media platform is currently testing the static ad units with Coca-Cola and...

Robin Kurzer | Feb 20, 2019 at 1:06 pm ET

Adobe Target testing tool gets improved personalization capabilities, reports

The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...

Amy Gesenhues | Feb 20, 2019 at 9:00 am ET

Singular can now track ROI across channels, with deterministic attribution

Its new solution extends the intelligence platform’s ability to see customer journeys across...

Barry Levine | Feb 19, 2019 at 5:09 pm ET

Thursday webinar–‘Get More From Your Customer Data With Open Marketing Cloud’

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....

Digital Marketing Depot | Feb 19, 2019 at 3:57 pm ET

83% of consumers now aware of marketers tracking their locations — study

The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal...

Greg Sterling | Feb 19, 2019 at 12:50 pm ET

What the US data protection law will mean for ad tech and marketers

It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...

Tim Sleath | Feb 19, 2019 at 8:05 am ET

4 ways marketing can help turbocharge growing sales development teams

Break down the sales and marketing team silos by sharing data sources, productive use cases and leveraging content...

John Steinert | Feb 19, 2019 at 8:00 am ET

Personalizing customer experiences at scale

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...

Sponsored Content: IBM Watson Marketing | Feb 19, 2019 at 7:30 am ET

Check out the MarTech preview!

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech® conference, I have to choose...

Scott Brinker | Feb 18, 2019 at 6:17 pm ET

Report: Apple buys voice tech platform PullString

The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....

Barry Levine | Feb 18, 2019 at 5:09 pm ET

New report: Most companies have ‘orphaned’ SaaS apps in their stacks

Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...

Barry Levine | Feb 18, 2019 at 2:38 pm ET

Google won’t block ad blockers after all

Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....

Greg Sterling | Feb 18, 2019 at 12:07 pm ET
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