Amazon’s new Spark social feed wants to be ‘Instagram for products’
New offering from the e-commerce giant is a pragmatic and creative...
Time is almost up. Attend MarTech at the lowest price possible – don’t miss out!
Don’t miss the only MarTech on the East Coast this year! Check out my hand-crafted agenda featuring 30+ sessions and 40 marketing...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Buyers are now pre-qualifying sellers, as sales tech -- including LinkedIn and other social networks -- revises how the B2B game is...
Google Analytics rolling out ‘ask a question’ to get answers
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile...
MarTech Today: Sizmek buys Rocket Fuel, fake DSPs & LiveRamp’s IdentityLink for Publishers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
A billion reasons why loyalty marketers need customer identity
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike...
Cedato offers Video Tech Stack for Publishers
This is the first such package by the native video provider for mid-tier site and app...
Martech M&A: Sizmek acquiring Rocket Fuel to combine programmatic platform capabilities
Rocket Fuel will become a private company once...
LiveRamp launches IdentityLink for Publishers
Participating publishers can offer Facebook-like people-based targeting on their...
Can Google ‘democratize’ Analytics with natural language and machine learning?
The company hopes that GA will become easier to use and more accessible to more...
Is your demand-side platform real or fake?
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale...
MarTech Today: Understanding Device Graphs, identifying top analytics talent & Snapchat’s Snap Publisher
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing...
Identifying top analytics talent in a competitive environment
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn't focus on what they know...
Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead scoring plan and the...
MarTech Today: Watson helps native ads, ‘AMP is a lie’ & using content management martech
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn't looked...
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth...
Watson helps AdYouLike screen content for native ads
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...
