Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work...
MarTech Today: Shopify’s AR experiences, working with an AI vendor & 118 billion reasons to control customer data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Security firm shows how a second-hand Amazon Echo can become a spy
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found....
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage...
MarTech Today: iHeartMedia buys Stuff Media, Sizmek re-enters TV ads & CTV continues to grow
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
Sizmek re-enters TV ad space with an Advanced TV Initiative
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app...
MarTech kicks off in 2 weeks… will we see you there?
Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes,...
MarTech Today: What Adobe/Marketo could mean, buying e-commerce à la carte & using Bing Webmaster Tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
How B2B ad campaigns can arm your sales team with more opportunities
Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets...
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la...
The MarTech Minute: Upgrades for Demandbase, Optimizely; TAG’s call for standards; new acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
With Adobe possibly eyeing Marketo, what would that mega-merger mean?
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings....
MarTech Today: Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Radius launches customer data platform for B2B
The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to...
Protect Your Brand: The best defense is a good offense
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
