12 martech stack infographics to inspire you to enter this year’s Stackies

Join the celebration of visualizations that illustrate companies' martech stacks. Get inspiration for your entry right here.

Chat with MarTechBot

Our next MarTech Conference, programmed by chiefmartec.com’s Scott Brinker, will take place in April in San Jose, and one of the perennial highlights of the show is the announcement of the winners of the Stackies, aka the Marketing Tech Stack Awards, a contest that highlights the best of the submitted one-slide visual representations of companies’ marketing stacks.

“Going through this process can be a good way to ‘rationalize’ your martech stack,” said Brinker when announcing the opening of the entry form. “The next step, deciding how to visualize your stack, is a chance to step back and think strategically about all these different tools.”

To enter this year’s program, which is sponsored by Lenovo, check out all the info on the site or head directly to the entry form to submit your 16:9 slide before midnight Pacific time on March 15. Besides an opportunity to show off your information visualization skills, it’s a chance to take a closer look at all of the technologies your company is currently using and seeing how they fit together.

But first, check out these 12 submissions from last year’s competition, including the five 2018 winners.

12. Adwerx adapted a fairly traditional pie chart with six different slices

Adwerx Stackiesentry

11. Mobly, which helps used car buyers through the purchase process, used an automobile journey metaphor

Mobly Stackiesentry

10. Security software Alert Logic depicted a hacker in front of a screen displaying its technology stack

Alertlogic Stackiesentry

9. Marketing agency Merkle used a brain to illustrate its intelligent approachMerkle Stackiesentry

8. Tennant modeled its diagram on one of its floor-cleaning machines.

Tennant Stackiesentry

7. Thor Industries, parent of many RV brands, used the night sky, an image that would appeal to its customers

Thorindustries Stackiesentry

6. Airstream, a Thor Industries subsidiary, chose a map analogy

Airstream Stackiesentry

5. Marketing agency Element Three, the first winner highlighted here, took a lighthearted approach in which movie theater snacks’ size represented their importance

Element3 Stackies5

4. Janus Henderson illustrated how its stack changed after a merger

Janus Henderson Stackies3

3. Cisco showed off a customer-centric stack, which built on its 2017 entry

Cisco Stackies2

2. Earth Networks’ ‘marketological’ illustration is appropriate for a weather data business

Image not available.

1. Financial planning firm BlackRock showed how it thinks about building its business and growing its customers’ assets

Black Rock Stackie1


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

MarTech Conference
Contributor
MarTech gathered the community of marketing technologists for the first time in Boston in 2014. Its reputation as the leading independent conference on marketing technology and strategy has been reaffirmed with annual and bi-annual events since. The MarTech Conference is programmed by the MarTech content team. The themes explored online extend to MarTech events. In addition, scores of marketing technology companies present innovative case studies and tactical instruction at MarTech. MarTech is a community, and the conferences are committed to showcasing those established and emerging experts in marketing technology so that their peers can learn from them and advance their teams. Visit martechconf.com to learn more about our upcoming events!

Get the must-read newsletter for marketers.