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The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Marketing leaders from Mizzen+Main, PepsiCo, Peloton, and more share the martech they hope to see this year.
After asking CMOs to name their favorite martech from last year, we wanted to look toward the future and find out what CMOs want most when it comes to new marketing technology in 2017.
Mizzen+Main’s CMO, Jen Lavelle, said she’d like to see the same Instagram shopable ad options that are available to the bigger retailers like Target, while PepsiCo’s Seth Kaufman wants improved accountability from his brand’s media and data partners.
Kaufman wasn’t the only CMO to list more effective ways to show ROI — AppLovin CMO Katie Jansen says she wants 2017 to be a tipping point for the industry in terms of tracking every dollar spent. Peloton VP of Brand Marketing Carolyn Tisch Blodgett has her eye on customized messaging, while Olapic’s Rachel Meranus is focused on social video.