Good morning low-code blockchain is coming to CRM, but what does that mean for digital marketers?

It could mean new opportunities for digital marketers who are focused on delivering customer experiences. At its TrailheaDX 2019 conference last week, Salesforce announced the upcoming release of its new low-code platform, Salesforce Blockchain. Low-code platforms allow users to build custom applications, processes and workflows through a drag-and-drop interface and relieve digital marketers writing code.

“Marketers are increasingly the architects of customer experience, which includes app-like logic across front-stage web and mobile touchpoints and back-stage workflows throughout the organization,” said Scott Brinker, MarTech Conference chair and vice president of platform ecosystem at Hubspot. “The rise of no-code tools gives marketers the power to shape these experiences with their own hands, on their own timetables and iterate them in a much more agile fashion.”

In addition to enabling agile marketing, Salesforce Blockchain provides a security-first approach to sharing and transferring data with third parties.

Scroll on below for your Pro Tip on Facebook video advertising and more martech content to start your day!

Jennifer Videtta,
Senior Editor

 
 
 
Pro Tip
 

What’s next for video advertising on Facebook?

“Facebook is in the next phase of its video product: making its video inventory more appealing to advertisers. But the question remains – can people go to Facebook with their content to make money?” muses Garrett Woods of Fullscreen. “There are clues that Facebook is starting to emphasize suggestion of library content to keep users engaged with specific types of video content for longer periods and increasing their ability to monetize that time through ads. This, in essence, is what YouTube learned back in 2012. It presents the possibility that monetized video as a format will ultimately be subjected to an alternative distribution algorithm than the one that currently governs the newsfeed.”

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Enterprise Identity Resolution Platforms: A Marketer's Guide

Sponsored by Digital Marketing Depot

MarTech Today’s brand new guide examines the market for Identity Resolution tools and what you should expect when implementing this software into your business. Included in this 42-page report are profiles of 12 leading Identity Resolution vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Read More »

 
MarTech Minute
 

A GDPR/CCPA tool, Backtracks funding news and SmarterHQ’s new mobile offerings

Cuebiq’s latest compliance tool. Consumer intelligence and measurement company Cuebiq has introduced a compliance solution that will enable publishers and advertisers to provide verifiable proof that they are GDPR- and CCPA-compliant. “Self-certification is simply not a viable solution,” said Cuebiq CEO Antonio Tomarchio, We are strongly committed to advancing the industry’s expectations of privacy compliance, beyond what is required by regulatory bodies, and Cuebiq CMDP really sets a high bar for data provenance standards going forward.” Cuebiq’s solution is powered by Hyperledger Fabric Blockchain technology.

Backtracks lands $2.1M in funding. The podcast analytics company Backtracks has received $2.1 million in seed funding from Moonshots Capital. The company said the money will go toward further product innovation and staffing expenditures. “Audio, and specifically podcasts, is one of the fastest growing consumer channels and one of the most efficient for advertisers. Backtracks’ unique and in-depth solutions for audiences, content creators, and brands unlocks extreme value in the market,” said Moonshots Capital’s co-founder Kelly Perdew, who will be joining the Backtracks board of directors.

SmarterHQ expands offering to include mobile solutions. The personalization platform SmarterHQ has rolled out two new mobile capabilities: App Data Collect and Mobile Push Messaging. The new features are designed to help brands incorporate mobile marketing into their cross-channel efforts, allowing marketers to collect app data and act on the data via push messaging features. “With our expanded mobile capabilities, brands can now send notifications that consumers actually want to receive because we take into account their full cross-channel behavior and history,” said SmarterHQ CEO Michael Osborne.  

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

3 Questions for Marketers to Ask Before Buying New Software – CMS Wire

Google recovers from outage that took down YouTube, Gmail, and Snapchat – The Verge

The Dark Side of Dark Mode: Apple’s Dark Mode, despite marketing claims, is at odds with the science of human visual perception – Tidbits

PayPal rolls out e-commerce platform to help start-ups compete with Instagram and Facebook – CNBC

Is Confirmation Bias Destroying Marketing Innovation? – Forbes

As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience – AdExchanger

The internet is broken. But we can’t just repair it—we need to rebuild it – Quartz