Good morning, can you imagine a world with hands-free smartphones? 

Google released a number of key details regarding the much-anticipated Pixel 4, yesterday. The phone’s aptly-named Motion Sense feature uses a miniature radar located on the phone that senses when its owner is nearby and will recognize a number of hand gestures. Users will be able to execute commands like snoozing their alarms or dismissing calls with just a wave of their hands. Google implied that as new generations of the Pixel are released, Motion Sense will continually evolve and adapt more advanced gestures and commands. 

When consumers are no longer physically touching their smartphones, what does that mean for advertisers and brands that rely on engagement? We are all familiar with technology’s influence on human behavior, and consumers may be able to simply gesture to select or dismiss digital ads served to them. We may be looking into a near-future where we are optimizing campaigns to incorporate hands-free touchpoints.

Continue reading below for more martech news, including your Pro Tip on leaning to implement Kubernetes, funding news from MindTickle and WEVO and much more. Have a great day.

Jennifer Cannon
Senior Editor 

 
 
 
Pro Tip
 

Kubernetes shows promise for managing martech compatibility across platforms

“Imagine a world where you can easily manage containerized applications across multiple environments. This is the world of Kubernetes, and learning to implement it will change your life because this model can help marketers manage data more efficiently across platforms,” explains former DoD security analyst Sam Bocetta.

“A Kubernetes ecosystem works like this: 1) Each Kubernetes container is a pod, or node, housed in the same network of servers, where they have predefined functions. For example, one pod communicates with the local host server and locates another container within the same pod that’s accessible to the assigned port. 2) Because pods can disappear if the system crashes, continuous deployment tracks the pods and ensures that they’re reassigned to a working server if the current server crashes or become disabled.”

“You can house a customer database in one container, your caching server on another, and the front-end on yet another, with the combination of a master server and continuous deployment to ensure that it all runs as planned without the need for hands-on oversight or a large team to manage everything.”

Read More »

 
MarTech Minute
 

Funding updates from MindTickle and WEVO, HubSpot’s new integrator

MindTickle raises $40 million. The sales enablement provider announced that it has raised $40 million in series C funding led by Northwest Venture Partners. This latest round follows a series B funding round that raised $27 million last year. “Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind,” said CEO Krishna Depura, who co-founded the company in 2011 with Deepak Diwakar, Mohit Garg and Nishant Mungali. “MindTickle is empowering companies to grow revenue and build their brand value by transforming customer-facing teams preparing them to be on message and on task every time they engage with a prospect or customer. Our series C funding will fuel our strategic, long-term growth plans while supporting ongoing investment in our expanding products and services.”

Metadata.io becomes Hubspot integrator. ABM platform Metadata.io announced that it has partnered with HubSpot as a Connect Beta Integrator. The integration will help digital marketers and advertisers execute. “We are honored to become a HubSpot Connect Beta Integrator as we aim to help B2B marketers amplify and attribute ABM results while cutting down on manual tasks through the power of AI,” said Gil Allouche, CEO of Metadata. “With our HubSpot integration, marketers can automatically test all the possible ad variables and optimize campaigns based on real-time data to drive more leads and sales pipeline.”

WEVO secures an additional $2 million. Campaign testing platform WEVO announced it has raised an additional $2 million, bringing the startup’s total funding to $3.6 million. The latest funding will be used for product development and growth. “We are pleased with the completion of this round of funding and the capabilities it will help us add to our growth. We have seen incredible uptick in new clients over the last quarter and have already witnessed outstanding ROI from customers, who can now learn the issues and challenges with their website pre-launch. WEVO is a game changer for digital marketers and agencies.”

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

DOJ settlement on Sprint/T-Mobile deal pledges fast 5G buildout – Mobile Marketer

Post Prime Day, Amazon rolls out its second-ever back-to-school campaign – Ad Age

Only 25% Of Subscription Businesses Grow More Than 30% Per Year – Retail Touch Points

Tesla Teases an “Immersive, Cinematic” Streaming Experience for Netflix, YouTube – Social Media Week

Facebook and YouTube’s moderation failure is an opportunity to deplatform the platforms – TechCrunch