Good morning, are you confident in your email validation practices?

Validating email addresses is an easy step towards ensuring data accuracy. Removing invalid email addresses will strengthen your email marketing results, but how can you be sure that an email address isn’t valid? 250ok hopes to close the issue for marketers with the latest feature added to its platform: 250ok Validation. 

In a test against competitors’ validation tools, 250ok discovered data suggesting that other vendors are underreporting valid email addresses, leading marketers to misclassify the emails as “undeliverable” and removing them from their active databases. 

One of the most frustrating things about email metrics is the lack of insight into how our emails are treated once they reach an internet service provider (ISP). Solutions like 250ok Validate, along with others on the market, can provide those missing insights and should ensure that we are reaching our active, valid contacts — resulting in a lift in engagement, one of the top factors for deliverability success.

Continue reading below for more including your daily Pro Tip, Marketers on the Move and more. Have a great day.

Jennifer Cannon,
Senior Editor 

Pro Tip

Facing the challenge of summer email engagement

“Human patterns change in the summer as we go on vacation, have increased demands on our time because kids are out of school, or simply spend more time enjoying the weather,” explains Len Shneyder of Twilio SendGrid. “This change might translate into time-sensitive offers not having as much impact as during the rest of the year. The important thing to keep in mind is that the click may not happen exactly when you hoped it would. But, if your list is engaged, it could come a couple days later after the deal has been extended and people are back online.”

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The 4 big reasons agencies need marketing automation to survive

Sponsored by SharpSpring

The demand for digital marketing services has skyrocketed in recent years as more businesses – B2B and B2C – have shifted marketing spend away from traditional tactics. Traditional marketing and advertising services are moving in-house, and service lines are blurring.

To survive you must change. Read more…

Read More »

On the Move

SurveyMonkey appoints three new execs, ad tech industry veterans join PremiumMedia360 and Nintex makes changes

Survey software provider SurveyMonkey announced the appointments of three new executives: DuVal Hicks, vice president of sales operations; Lara Sasken Lindenbaum, vice president of communications; and Denis Scott, vice president of growth marketing. “DuVal, Lara, and Denis each bring nearly 20 years of experience in their respective fields and proven leadership managing successful teams,” said Zander Lurie, chief executive officer at SurveyMonkey. “All three new hires will play a critical role in SurveyMonkey’s key priorities—scaling our enterprise sales go-to-market strategy, strengthening our self-service business, growing our international presence, and informing current and future customers about how SurveyMonkey helps organizations around the world transform feedback into business intelligence that drives growth and innovation.”

Advertising data automation company PremiumMedia 360 has brought two ad tech industry veterans aboard. Michelle Clayton has been named SVP of client services and Julie Giammattei has joined as Implementation Director. Clayton will initially focus on agency relationship management. She previously served as VP, strategic account director at Mediaocean, where she was managing relationships with several of the company’s largest ad agency clients. Giammattei previously served as strategic account director at Mediaocean and was responsible for relationships with owned and operated station groups, local broadcasters. “We are fortunate to attract executives with the deep industry knowledge, relationships and expertise that Michelle and Julie bring to PremiumMedia360,” said John Bowser, CEO, PremiumMedia360. “Their combined breadth of experience is exactly what we need to grow both sides of the business and I’m thrilled to have them on board.”

Process management and automation solution Nintex announced the appointment of Michael Schultz as vice president of product, channel and field marketing and Florian Haarhaus as vice president of sales for Europe, the Middle East and Africa (EMEA). As seasoned Software as a Service (SaaS) executives, Schultz and Haarhaus together bring more than five decades of experience to Nintex from previous senior roles at Microsoft, Salesforce, Oracle, DocuSign, Box and other leading SaaS companies. Nintex also announced the promotions of four senior and high-performing leaders across the business to vice president roles, including: Alistair Cloke, vice president of customer success programs; Phil Luong, vice president of inside sales; Vahid Taslimi, vice president of product for forms, mobile and analytics; and Kristin Treat, vice president of corporate marketing.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

DMARC’s abysmal adoption explains why email spoofing is still a thing – ZDNet

Snapchat Rolls Out First Major Global Ad Campaign On Back Of Surging User Growth – Ad Age

How retailers can survive the Amazon era – TechCrunch

Digital Transformation Is the Responsibility of Privacy Leaders Too – CMS Wire