Good morning, have you heard about Microsoft’s latest acquisition?
PromoteIQ, a martech solution for retail vendors, has been acquired by Microsoft. The platform is an automated product marketing solution that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites. PromoteIQ will become a division of Microsoft Advertising.
The acquisition is in line with Microsoft’s efforts to create programs to support retailers. Microsoft plans to combine its AI and machine learning technologies with PromoteIQ’s targeted ad placement capabilities later this year.
Microsoft Advertising offers products ads on Bing.com, but its limited reach puts it far behind Google and Amazon in the retail game. Fortunately, PromoteIQ’s vast portfolio of clients already includes familiar global brands and retailers.
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Jennifer Cannon,
Senior Editor