Good morning, is video marketing one of your top priorities for the next year?

According to a recent study from Mondo which surveyed over 1,000 creative and digital marketing decision-makers, 67% of marketers rank video as their top priority for the remainder of 2019 and into 2020

Many marketers (66%) surveyed said they expected to invest in Instagram Stories, while 62% cited news feed videos as a place they plan to spend. Unsurprisingly, the prioritization of Instagram Stories and news feed videos varied between B2B and B2C marketers; B2B marketers lean towards news feed videos, while B2C marketers rank Instagram Stories higher.

Beyond video, voice search came in as a surprisingly low priority for those surveyed; only 10% indicated that voice search is an important factor in the coming year. And with more devices with voice activations entering the market, digital marketers and brands might not be fully prepared for a potential shift towards voice search.

Continue reading below for more, including your Pro Tip on improving customer experiences.

Jennifer Cannon,
Senior Editor

 
 
 
Pro Tip
 

Improve customer experience with scenario analysis

“Are you ready for customer experience to be your differentiator? If so, then one valuable step is to tap the power of scenario analysis,” encourages MarTech East speaker Laura Patterson of VisionEdge Marketing. “The fundamental ingredient for scenario analysis – whether to anticipate, plan and improve customer experience or some other aspect of the organization – is developing the scenarios. Creating scenarios is both art and science. The science side of the process requires data and timing information. Scenarios to support real-time marketing and customer experience can be created based on the answers to the following types of questions: 1) What data can change regarding customers, the market, and the competition? By how much? 2) What data are predictive of a key prospect or customer behavior? 3) What data are essential for effectively engaging with customers and prospects? 4) What data are required to support a consistent cross-channel customer experience?”Ww

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MarTech Minute
 

Business management firm vCita acquires veteran email startup

Email service provider WiseStamp bought by startup. vCita, a business management startup, has announced that it will acquire Israel-based startup WiseStamp. The email service provider (ESP) was started as an email marketing tool a decade ago and currently has over 50,000 customers. vCita made this announcement just months after disclosing a $15 million round of funding.

Leadspace shares details on Summer 2019 release. The B2B customer data platform (CDP) shared details of its summer product release, including its Leadspace On-Demand user application. This release includes a wide range of enhancements to its data management capabilities including AI modeling and scoring and integrations with technologies like Salesforce and Pardot.

Splunk to acquire SignalFX for $1.05 billion. Data and analytics firm Splunk will acquire SignalFX, a provider of real-time monitoring and metrics for cloud infrastructure. According to Gartner, the combination of the two companies will give IT professionals and developers a data platform that allows them to monitor and observe data in real-time to help cut costs and improve customer experiences.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

What You Need to Know About Operational Customer Data Platforms – CMS Wire

Media’s new revenue play: Sell software to other media companies – Digiday

The Little-Acknowledged Truth about AI — According to the Founder of Altavista – Forbes

7 things I learned during my first acquisition as a product manager – VentureBeat

Emerging Technologies and User Experience – UX Matters

Amazon to invest $15B in tools for third-party sellers in 2019  – Retail Dive

Report: Location Targeting Ecosystem Suffers from Inaccuracy – Street Fight

Social commerce sees highest adoption among retail technologies, study says – Mobile Marketer