Good morning, are you putting enough focus on process integration?
At MarTech East on Wednesday, Cesar Brea, partner at Bain & Company, delivered his day two keynote session on the importance of cross-functional alignment to an organization’s marketing success. According to Brea, while marketers focus on delivering results, many fail to consider the complex processes needed to achieve those outcomes.
The most successful marketing leaders focus more on adaptation and organization of their marketing efforts than on the technical sophistication.
Whether building out a long-term marketing strategy or launching a quick-hit campaign, successful marketing requires highly-integrated processes. Marketing orchestration can be just as important as the results.
Continue reading below for more, including your Pro Tip on when to use a hotfix on your site.
Jennifer Cannon,
Senior Editor