Good morning, we have lots to catch you up on this morning.

Facebook is looking to expand its position in the AR/VR space. The company announced that it has purchased neural monitoring technology developer CTRL-labs. According to Andrew Bosworth, Facebook’s VP of AR and VR, the technology translates signals in your hand muscles into commands, allowing you to control your device without having to click or press a button. “Technology like this has the potential to open new creative possibilities and reimagine 19th-century inventions in a 21st-century world … It can change the way we connect,” writes Bosworth.

In other news from the social media giant, Facebook reminded app developers to make sure their apps are set to Live Mode for production use. As of October 23, apps set to Development Mode will not be able to manage the assets not owned by the app developer’s business or access data of users who aren’t associated with the app. For marketers that have connected their app to Facebook’s Marketing API, Live Mode opens eligibility to Facebook’s Ads Management Standards Access, which provides higher rate limits than Facebook’s “Dev Tier” platform.

Where do you catch up with other marketers? MarTech Today’s Deputy Editor Taylor Peterson sat down with David Markovich, founder of Online Geniuses, to discuss how what started out as a small Skype group with a few marketers grew into an online community of over 20,000 members. 

Salesforce announced new features coming to Datorama, the analytics arm of its Salesforce Marketing Cloud. The updates are expected to help marketers step up their game when it comes to data preparation, analysis and visualization by bringing a no-code (marketer-friendly) approach to data. Dubbed “Harmonization Center” and “Data Canvas,” the tools will help marketers cleanse, classify and enrich data for better analytics while providing a platform for creating and sharing interactive dashboards for improved insights.

We have much more for you below, including your Pro Tip on avoiding a martech #fail. Have a great day!

Jennifer Cannon,
Senior Editor

 
 
 
Pro Tip
 

Strategic considerations to avoid a martech #Fail

“Here are some proven strategies to help you make better decisions when it comes to choosing and using marketing technologies,” explains Gene De Libero of GeekHive. “1) Organizational fit. It’s never been more important to accurately define and map the features, benefits and risks inherent in the components of your marketing technology stack against the needs and capabilities of the organization. Considering organizational fit is critical not only during the planning and implementation stages but throughout the life cycle of your marketing technology stack. 2) Appropriate technology. This is about choosing and using the marketing technology tools that meet a given application most efficiently and effectively. 3) Usable design. Make sure you select martech software and hardware that fits the needs of your team. Bigger is not necessarily better. 4) Manageable and supportable technology. Consider robust software management features, vendor support and the advantages of technology that embraces open and published standards as the drivers of a successful martech selection and implementation process.”

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MarTech Minute
 

Acquia, Deliverr Inc. score new funding

Acquia receives majority investment from Vista Equity Partners. Acquia announced that it has signed a definitive agreement to receive a majority investment from enterprise investment firm Vista Equity Partners (“Vista”). Through the partnership, Vista will provide Acquia with operational expertise to help accelerate the company’s growth trajectory as it continues to scale. The news follows Acquia’s recent strategic acquisitions of Mautic and Cohesion which have expanded the company’s offerings.

E-commerce fulfillment specialist raises $23 million in funding. Deliverr Inc. announced that it has raised a $23 million funding round, with the goal of hiring more engineers and other staff as it scales up its fast fulfillment programs for online retailers. The Series B funding round was led by Singapore-based logistics real-estate provider GLP with participation from venture firm 8VC, which led a $7.1 million Series A round last year.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

The Transformation of RPA to IPA: Intelligent Process Automation  – CMS Wire

Facial Recognition Software: Where Are We Now? – Forbes

AI generates logos from whole cloth – VentureBeat

How mobile helps Hershey manage impulse purchases – Mobile Marketer

NCC Media Rebrands To Ampersand, Launches Targeting Tech And Teams With OpenAP – AdExchanger

Designing Complex Responsive Tables In WordPress – Smashing Magazine