Good morning, we hope you had a great weekend!

Last week, two competing digital content promotion platforms — Taboola and Outbrain — announced plans to merge into a single entity. The company will retain the Taboola name and Taboola founder Adam Singolda will become chief executive officer. Combined, the companies say they’ll serve ads across 20,000 online properties, reaching an audience of up to 2.6 billion.

The merged capabilities of the two companies could enable growth in ad serving capabilities, including e-commerce, AI, and video advertising. The combined resources have the potential to expand advertising reach for media publishers and advertisers globally, and could help digital properties scale in years to come.

We have much more for you below, including your Pro Tip on working within different privacy guidelines, news from Zendesk and Box and our curated reading list built just for you. 

Jennifer Cannon,
Senior Editor

Pro Tip

How do you work with a company’s privacy guidelines that don’t align with your own?

“Be clear about your digital strategy and explore whether there are alternatives to achieving the same goal without using vendors whose principles do not align with yours,” explains MarTech East speaker Kristina Podnar of NativeTrust. “If there is no alternative, you need to document the opportunity and the risk and let the business side of the house make the decision. In other words, let the business decide what, if any, principles they are willing to sacrifice. If leaders determine the organization will engage in risky behavior, then they need to offset that business risk with insurance, fiscal reserves, or understand that the risk might result in loss of profit or brand. I have been part of marketing efforts where third-party vendors (e.g., Facebook) were willing to make adjustments to their practices or amend their data processing agreements. For that reason, I always advise that you involve your legal team and explore possible adjustments.”



[Webinar Tomorrow] Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Sponsored by Adthena

Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, join us for this webinar and learn how to use AI-driven strategies to protect your brand and bid smarter.

Read More »

MarTech Minute

Zendesk launches community product, Box rolls out major integrations and extends partnerships

Zendesk, Inc. announced the launch of customer support forums. The forums, called Gather, will allow companies to provide transparent support to customers through online community forums. Gather creates a space where customers can engage with other customers, as well as company experts, to offer guidance and insight beyond what a single customer support agent might be able to handle. “Customers expect relevant and real-time support, which can be challenging to provide at scale,” said Shawna Wolverton, senior vice president, product at Zendesk. “Gather is a way to leverage customer and product experts to provide service representing a wide variety of viewpoints. It’s a place for companies to capture, organize, and share feedback for teams across support, product, engineering, and more. Using a community tool to listen to customers will improve relationships and ultimately their experiences.”

Collaboration platform provider Box shows off enhancements. The key changes include  Box Shield and Box Relay, along with upgrades to its integrations with industry-leading vendors such as IBM, Microsoft, and Adobe. In addition to the integrations with these tech players, Box has extended its relationship with IBM and expanded capabilities for data protection, governance, and compliance in the enterprise. With Microsoft, it has announced new integrations into Microsoft Teams. And with Adobe, it announced plans to “deeply integrate a full-featured Acrobat web experience, including powerful capabilities to modify, organize, sign, and collaborate on PDFs directly in Box. The new integration will seamlessly connect collaborative workflows for enterprises who rely on Box and Adobe, making it easier and more secure to work with digital documents in the cloud.”

Martech Survey

Have you recently replaced either a homegrown or commercial marketing technology application?

Fill out our brief survey! It only takes a few minutes but your contribution will help all of us in the martech community better understand when, why, and how organizations choose to upgrade marketing technology applications.

Take the survey! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

How I Helped Hack Democracy – New York Magazine

Marc Benioff says capitalism, as we know it, is dead – CNN Business

‘Goliath Is Winning’: The Biggest U.S. Banks Are Set to Automate Away 200,000 Jobs–  Gizmodo 

An Achievable View of Artificial Intelligence – CIO 

Mark Zuckerberg on billionaires: ‘No one deserves to have that much money’ – CNN 

The millionaire behind California’s landmark privacy law wants to get even tougher on Big Tech – MarketWatch