Good morning, are you ready to up your grammar game? 

If you’re among the 2,000 businesses that use Grammarly to fine tune your content efforts, you may notice more features and product enhancements soon. Grammarly, the AI-powered writing assistant platform, has received $90 million in its latest round of funding and plans to use the money to invest in its technology and advance product development initiatives for enterprise clients. 

Grammarly has steadily built out its capabilities to move beyond simple grammar edits, now offering sophisticated features like a tone detector solution to make sure language conveys the intended tone. The platform can also recommend more concise wording options or vary word choice and suggest more inclusive language. 

With all this new cash, Grammarly may also be able to improve existing integrations. (I know a few MarTech Today editors who would like to see the Grammarly plug-in on WordPress’s Gutenberg be a little less glitchy.) CEO Brad Hoover said this latest round of funding brings Grammarly’s valuation to more than $1 billion. 

YouTube is testing an Instant Reserve ad tool that will let advertisers reserve ad space via an automated process with no minimum ad spend. Ad buyers can purchase YouTube ad placement on a 120-day rolling window and will not be required to pay for the ads until they run. Right now, the tool has a limited roll-out, available to advertisers in various industries, including consumer goods, media and entertainment, food and beverage and politics. There’s no word from Google whether or not the Instant Reserve tool will get a broader roll-out. 

We have more waiting for you below, including a Pro Tip on building a framework for privacy policies and the latest product launch from Qualtrics.

Amy Gesenhues,
Senior Editor

Pro Tip

How a framework to manage privacy and tracking policies can build user trust

“The lean surveillance framework sets out practices around data, tracking, diversion and content. It suggests marketers minimize data collection, gathering just the elements specifically needed to fulfil the visitor’s request, and only accepting data with explicit consent where the user is given a clear choice to agree or disagree,” explains Crowpeak’s Ian Lowe in his recap of Duane Schultz’s session from MarTech East. “It also advises marketers to make a firm decision around whether or not they are going to buy or share data, or whether they could reduce risk and increase trust by considering a first-party data only policy.” 

“The framework recommends marketers contain tracking technologies, potentially creating a tracking policy alongside their privacy policy. Marketers are often unaware of all the elements of the marketing stack that are tracking consumer behavior on their behalf. They need to pay more attention to the internals of cookies and tracking pixels and make mindful decisions on what to track, rather than relying on marketing tools’ default settings. They must ensure they respect do-not-track signals and give users a clear option to proceed without cookies.”

More from MarTech East »


Webinar: 7 New Trends for Better Email and Mobile Marketing

Sponsored by Acoustic

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Attend this webinar and learn about industry and geographic factors that influence message engagement, key metrics for diagnosing design and copy shortcomings, and simple tips to improve unsubscribe and hard bounce rates.

Read More »

MarTech Minute

Qualtrics rebrands Research Core to CoreXM, LiiV buys Telmar and Adjust buys an ad tool

A new product name and new features from Qualtrics. The customer experience platform Qualtrics has launched CoreXM, a reiteration of its previous Research Core platform with added capabilities. Existing Research Core customers will be automatically transitioned to the new tool that has all the previous abilities, along with newly added analytics, reviews, XM controls and an XM directory. There is also a refreshed user interface with a new homepage and improved navigation to easily access XM templates, solutions and dashboards.

LiiV acquisition brings new media insights to Splashlight. LiiV, the holding company for Splashlight, has acquired the media insights company Telmar. Splashlight, which offers content creation services for e-commerce brands, will now include the added benefits of Telmar’s media insights. “Telmar is another critical part of the creative intelligence roadmap. Their mastery of varied streams of audience data is key to unlocking commercial and creative success for over 700 clients, and a new generation of marketers,” said LiiV founder James Ingram. 

Adjust expands ad measurement capabilities. Adjust, a mobile ad measurement and fraud protection solution, has acquired the ad measurement tool for smartphone apps called F.O.X. from the Japan-based marketing agency CyberZ. The company said the acquisition marks a milestone for its business in Japan, one of its best-performing regions. “There are a lot of clear synergies between our two companies, and CyberZ’s international outlook and commitment to innovation makes it a natural fit for us. Together, we will work towards making marketing simpler, smarter and more secure for our clients,” wrote Adjust CEO Christian Henschel on the company’s blog. According to Henschel, F.O.X. was the first in-app ad tracking and measurement tool developed in Japan, and is a Facebook’s Mobile Measurement partner and official Twitter partner. 

Martech Survey

Have you recently replaced either a homegrown or commercial marketing technology application?

Fill out our brief survey! It only takes a few minutes but your contribution will help all of us in the martech community better understand when, why, and how organizations choose to upgrade marketing technology applications.

Take the survey! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

Are Your Organization’s Martech Investments Working? – CMS Wire

Google takes AMP to the OpenJS Foundation – TechCrunch

Facebook’s Captum brings explainability to machine learning – VentureBeat

Creative Cloud on Your Desktop: A Portal To Your Creative World – Adobe Blog

Target marketing: Taking digital knowledge into real-life experiences – Get Elastic

Merkle CEO David Williams: ‘The Average CMO Is In A Tough Spot’ – AdExchanger

Pinterest says AI reduced reported self-harm content by 88% – VentureBeat