Good morning, we hope you’re having a great week so far. 

The world’s first Verified Mark Certificate (VMC) has been issued to by encryption and identity services provider DigitCert. The VMC is a digital certificate that validates the authenticity of a brand’s logo attached to an email sender’s domain as part of the Brand Indicators for Message Identification (BIMI) email standards. 

The BIMI initiative is anticipated to become the new standard for high-volume standards. Yahoo Mail is currently running a pilot program of BIMI, and Google has announced plans for its BIMI pilot coming in 2020. VMC is expected to become a requirement for senders over the next year, in addition to domain authentication through DMARC policies. 

These requirements and programs are critical for marketers who are trying to establish relationships built on trust with their email subscribers and recipients and will create new opportunities for increasing brand awareness and online presence.

There’s more for you below, including your Pro Tip on facing up to data privacy issues. 

Jennifer Cannon,
Senior Editor

Pro Tip

Stop avoiding privacy issues, now

“It’s time to face reality: Data privacy and security requirements are not going away,” warns Kristina Podnar of Native Trust. “The days of unlimited use of big data are over. And you can either face that now, or face it later when your company is fined or sued for misuse of consumer data. Or when customers rebel and rake your company over the coals on social media.”

“Here are two (of many) benefits in having robust privacy policies: 1) You won’t have to be constantly asking permission before launching campaigns. Your privacy policies will lay out what you have to do and what you can’t do, and, between those guardrails, you can be as creative as you want. 2) You’ll establish yourself as someone who has your company’s best interest in mind, isn’t afraid of challenging the status quo, and is willing to take on the hard work of spearheading change.”

Learn More »


3 ways to take back control from PPC automations

Sponsored Content from Optmyzr

When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” This oversight could be done manually by advertisers, but that’s time-consuming. A better solution is for advertisers to create their own automations that monitor the automations of the engines. That’s what we call “automation layering.”

Read More »

MarTech Minute

Upland Software acquires Altify, Algolia’s Series C funding round

Upland Software acquires Altify for $84 million. Customer revenue optimization cloud solution Altify has been acquired by cloud-based enterprise work management software provider Upland Software. Altify will be added to Upland’s Sales Optimization Suite. “Built natively on Salesforce, Altify empowers revenue teams to build customer contacts, qualify deals, identify new and up-sell opportunities, and improve overall sales execution with guided selling,” said Jack McDonald, founder, chairman, and CEO of Upland Software. “This transaction is a core strategic addition, is immediately accretive to adjusted EBITDA per share, and takes Upland to a $259 million annualized revenue run rate and a $99 million annualized Adjusted EBITDA run rate. Our acquisition pipeline is robust, and we are actively pursuing additional opportunities to build out our solution suites.”

Search engine startup raises $110 million. In its Series C round, Algolia has raised $110 million, bringing the startup’s total funding to over $184 million. This round of funding was led by Accel, with Salesforce Ventures also participating as a new investor. “Algolia is accelerating innovation in personalized and intelligent search, enabling companies to deliver a great user experience that drives improved business results,” said Accel partner and Algolia board member Nate Niparko. “We are excited to double down on Algolia and support their mission to lead the search and discovery market.”


Decode The Science Of Email Deliverability

Download Marketing Land’s 2019 Periodic Table of Email Optimization and Deliverability now to understand the elements that go into successful email marketing campaigns.

Get your free copy now! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

Workplace Technology Has a Downside: The Solution Is Within Reach – CMS Wire

Why Focus On Customer Experience? Here’s Why. – Forbes

The tech unicorn hangover is giving Wall Street a headache – Quartz

Google’s AI explains how image classifiers made their decisions – VentureBeat

Multichannel Attribution: How to Measure the Unmeasurable – ConversionXL Blog

Not all commerce APIs are created equal and why you should care – Get Elastic

Can Contextual Targeting Replace Third-Party Cookies? – AdExchanger