Good morning, we hope your week is off to a great start.

HubSpot has announced the acquisition of integration as a service (iPaaS) provider PieSync. The acquisition marks the company’s first major purchase since acquiring Kemvi and in 2017. PieSync provides current and historic two-way data synchronization that runs in the background, allowing HubSpot users to sync their data in real-time. The synchronization is expected to help users pull in customer information from a number of apps to create the most accurate view of the customer. 

Project management platform Wrike announced that it has joined Marketo’s Launchpoint, an Adobe partner program. The partnership is expected to improve marketing campaign workflows and project management processes by tying marketing campaign performance data together with work management processes. 

The integration will provide users with a real-time flow of data, giving marketers the opportunity to make adjustments to optimize their active campaigns. The announcement comes only weeks after Wrike launched Wrike for marketers Performance, a solution that seeks to unify marketing departments and manage the full work lifecycle. 

We have more for you below including your Pro Tip on the value of agile practices, Acoustic’s newest partnership and more.

Jennifer Cannon,
Senior Editor

Pro Tip

Start grassroots experiments to demonstrate the value of agile practices

“Agile marketing is all about learning from experimentation, so what better way to experiment than with the team actually doing the marketing execution work. This grassroots approach can work really well, especially in smaller companies that may already be agile-minded,” explains Stacey Ackerman of Agilify. “Try one small experiment with minimal disruption. For instance, start a daily standup meeting with the entire team. This is a low-cost, high-yield way to improve communication and collaboration. To get further buy-in from leaders, document time saved from other meetings as well as how quickly problems are resolved versus how your team worked before the agile experiment.”

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MarTech Minute

Acoustic announces partnership with global identity data intelligence specialist

Acoustic launches partnership with GBG. Independent marketing cloud Acoustic has announced a partnership with global identity intelligence specialist, GBG. The combination of Acoustic’s AI-driven marketing technology with GBG’s rich data sets is expected to allow users to strengthen their marketing with more relevant engagements. “We’re delighted to partner with GBG,” says Acoustic CEO Mark Simpson. “Acoustic has been working with GBG for many years and brands place deep trust in its ability to deliver value on a continuous basis. This new relationship allows us to jointly deliver a more relevant engagement based on the vast data sets available to GBG.”

b8ta closes $50 million Series C equity round, launches Ark. The retail-as-a-service platform allows brands to access physical retail as easily as they buy digital advertising. The platform currently has over 1,000 brands on its platform. The round was led by Evolution Ventures with participation from Macy’s, Khosla Ventures, Peak State Ventures and others. In addition to closing this latest funding round, b8ta announced the launch of its flagship product, Ark Marketplace, a technology platform that allows retailers and retail landlords to operate their own retail-as-a-service concept.

Coveo and Sitecore announce expanded offering. AI solutions provider Coveo and digital experience management software Sitecore announced an expanded offering that includes AI-powered search and recommendations for mid-market businesses. The two companies have partnered together for the past eight years. “On our website, the search bar is the very first place most customers go, making it a critical function,” said Amy Gath, VP of Marketing at Formica. “The combination of Coveo and Sitecore has allowed us to deliver a great customer experience navigating through’s rich content and helped us achieve a double-digit increase in visitors with conversions up triple digits.”


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

Poor Customer Experience? It’s Probably Not Your Technology’s Fault  – CMS Wire

How Technology Is Changing Sports-Fan Engagement – Forbes

Microsoft rolls out new cloud tool for analyzing business data – Reuters

Where tech companies should look to expand – TechCrunch

Artificial Intelligence, Supervised Learning, and User Experience – UX Matters

Facebook’s SlowFast video classifier AI was inspired by primate eyes – VentureBeat

What Are the Biggest Challenges Technology Must Overcome in the Next 10 Years? – Gizmodo