Good morning, how does your brand execute cross-channel campaign activities?

Customer engagement company Airship has launched Airship Journeys — a new user interface that is designed to help marketers effectively engage with their customers. The solution, described by Airship as “low-code,” seeks to address the challenges of drag-and-drop journey building tools and campaign execution and analysis by incorporating digital channel management into a single console.

While consumers increasingly adopt more channels, their behavior has evolved and their expectations from brands are higher. The expectation of receiving hyper-personalized content and messaging are increasingly raising the bar for marketers. 

Airship Journeys also allows marketers to monitor and control message frequency, compose and deploy messages across different channels, which should increase efficiencies for users.

We have much more for you to read below including your Pro Tip on avoiding the creep-factor in your personalization.

Jennifer Cannon,
Senior Editor

Pro Tip

Don’t overdo personalization – and don’t be creepy

“As with most things, personalization is best done in moderation. Just because you can do it, doesn’t mean you should,” explains Laura Robinson of Brainlabs. “Data should be used wisely. Transparency and user consent really do matter. We’ve seen the trouble the tech giants have been in with opaque consent flows and some outright omissions. Users want to know how their data is being used.”

“Consumers have become used to super-relevant ads and expect highly personalized experiences. In order to keep providing this within a world of less data and more regulation, we need to be smarter about what users want and how we can best deliver it to them. Invest your time and money into asking users what would be beneficial to them (e.g., in a quick survey or form when they arrive on your site). People know what they want, and they’re not afraid to tell you.”

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MarTech Minute

Bloomreach launches pre-built Salesforce integration

Bloomreach launches brX implementation accelerator. Bloomreach announced the launch of an implementation of a pre-built integration with Salesforce B2B Commerce. The integration will allow users to utilize Bloomreach in combination with Salesforce, helping them build customer-facing experiences and touchpoints with more agility.

LiveRamp and OpenX announce integration. The integration between LiveRamp’s identity Link and Authenticated Traffic Solution (ATS) with OpenX’s OpenAudience will deepen the partnership between the two identity resolution and people-based marketing companies. “The future of marketing on the open web is grounded in consumer identity and permission. It is also ‘cookieless’ and our industry must innovate now to eliminate the reliance on antiquated technology,” said Todd Parsons, chief product officer for OpenX, “By combining the identity resolution capabilities of ATS and IdentityLink with OpenAudience, we are delivering a powerful one-stop solution to publishers that future-proofs revenue from a cookieless world, immediately increases yield from an expanded knowledge of audiences, and in turn, drives a marketer’s return on ad spend. This is a game-changer for publishers and will go a long way to protect their businesses – and their revenue – from shifting market forces.” 

Uploadcare secures $1.7 million. Cloud content delivery network provider Uploadcare announced that is has raised $1.7 million in new funding. The latest round was co-led by Runa Capital and Vendep Capital. “The amount of data that’s created per day is rising at a breakneck rate,” said Dmitry Chikhachev, General Partner at Runa Capital. “With its robust infrastructure of delivery networks that span the globe, Uploadcare has quietly become a go-to solution for developers and engineers at some of the world’s largest companies. With differentiated technology and a strong leadership team, we believe that Uploadcare is well positioned to accelerate its growth and further solidify its leadership in the content delivery market.”


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

Avoiding Potholes on the Road to Effective AI Deployment  – CMS Wire

Two themes for martech stack leaders: collaboration and integration – Chief Marketing Technologist

The Future Of E-Commerce  – Forbes

Artificial Intelligence and User Experience – UX Matters

2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions – AdExchanger

Facebook’s Libra code chugs along ignoring regulatory deadlock – TechCrunch

Exponential tech advances will change the world faster than we think – VentureBeat