Good morning, CCPA will be live before we know it.
The IAB technical lab has produced the first iteration of technical specifications for the IAB CCPA Compliance Framework. The IAB says these specifications are available for immediate adoption by publishers and tech companies. Martech companies and publishers subject to CCPA should take this under serious consideration.
Last month, the IAB released the first draft of its CCPA Compliance Framework, opening the document for comment. The framework — which is similar to the group’s GDPR consent guidelines — received input from multiple stakeholders and lawyers, along with other experts. The IAB reminds companies to conduct their own due diligence and consult privacy lawyers.
Salesforce kicked off its annual user carnival Dreamforce yesterday (more on that below) with the launch of Salesforce 360 Truth. Patrick Stokes, EVP of platform, shared services at Salesforce, said the newly introduced Salesforce 360 Truth platform aims to “create more connected and continued experiences,” by bringing the full context of the customer into the experience.
The platform is missing one key feature for marketers: Customer 360 Audiences, which seeks to help marketers unify customer profile data. The Customer 360 Audiences component will be added to the platform later in 2020, according to Stokes. The solution uses email addresses, first-party identifiers and unknown user data in coordination with Salesforce’s Einstein AI to create customer segments and predict details like “lifetime value” and “likelihood to churn.”
Continue reading for more including a landslide of news (not rumors) from Dreamforce and your Pro Tip on driving a change management process that delivers better results.
Jennifer Cannon,
Senior Editor
