Good morning, welcome to Friday!

If your business falls under the California Consumer Privacy Act (CCPA), you need to have a plan in place to ensure you adhere to the regulations across your digital marketing. Google has announced that it will offer restricted data processing to enable businesses to comply with CCPA. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. 

That’s not all the news we have for you from Google — yesterday, the company rolled out AMP for Email support on the Gmail app for Android and iOS users. AMP for Email, also called dynamic email, allows users to interact directly with email content without leaving the body of the email. Dynamic email also allows marketers to extend the lifetime of their emails and keep customers up-to-date automatically. 

Enterprise email and marketing automation provider iPost has launched an integration with Adobe’s Magento commerce cloud. The integration will deliver data that is stored in Magento to the iPost platform to help marketers create and deliver personalized, cross-channel communications by combining the data and gain insight into customer behavior. The integration also allows marketers to design and deploy Magento’s transactional emails from the iPost platform. 

Customer experience platform Sprinklr has released a monster-sized list of fall product updates across multiple product lines. The company says it is introducing over 400 new features, including integrations with Microsoft Dynamics 365 and Trustpilot, a “Smart Compliance” content review feature and a robust planning tool for marketing and editorial calendars. The wide range of updates positions Sprinklr to increase its level of support for marketing strategy and operations.

There’s more to read below, including a Pro Tip on experimenting with transparency to negotiate new requests. Have a great weekend.

Jennifer Cannon,
Senior Editor

 
 
 
Pro Tip
 

Experiment with transparency to negotiate new requests

“A lot of marketers are plagued by too much work with little transparency into what they’ve already committed to doing. By visualizing the work of everyone on your team and making it transparent and visible to everyone, the team can begin having trade-off conversations when new requests come in. This can be done with a board on the wall or a simple online tool,” explains Stacey Ackerman of Agilify.

“Rather than blindly filling up their plates, it can become a negotiation-type of conversation: ‘I can add that request, but here’s the impact it will have on the other thing we’re working on right now for you.’ With this experiment, track how many requests you were able to negotiate – to start at a later time or not at all – with these new shared insights. You can also measure the results to determine if this new approach has helped the team complete more work with fewer interruptions.”

Learn More »

 

Webinar: Get More Value Out of Your First-Party Data

Sponsored by Invoca

Join our data analytics experts as they show you how to use AI to analyze customer conversations, and scale those insights to boost conversion rates, optimize buying experiences and drive more revenue-generating calls.

Read more »

 
On the Move
 

New marketing leads at Nielsen, Cheetah Digital and Precise Target

Jacqueline Woods has joined Nielsen Global Connect as the data insights agency’s new chief marketing officer. She will lead global marketing and will report to chief commercial officer Pat Dodd. “Jacqueline is a marketing powerhouse in the technology sector,” said Dodd, “We are inspired by her proven successes at IBM, Oracle, GE, Verizon and other Fortune 500 companies.” Prior to joining Nielsen Global Connect Woods served as the CMO for IBM Partner Ecosystem overseeing marketing and communications and strategy for IBM’s finance division. 

Customer engagement solution Cheetah Digital has named Richard Jones as its new chief marketing officer, leading global marketing efforts for the company’s Customer Engagement Suite. Prior to being named CMO, Jones was the CEO of Engage Sciences and Wayin. Earlier this year, Cheetah Digital acquired Wayin and rebranded it as Cheetah Experiences. “I am confident Richard’s experience and understanding of our product-market fit will help take our leading solutions to the next level in the market,” said CEO Sameer Kazi, “He will be a strong addition to the Cheetah Digital executive team as we execute our strategic growth plans.” In addition to his CEO roles at Wayin and Engage Sciences, Jones led regional sales for the EMEA team at Eloqua. 

Precise Target, a retail data solution provider, has announced three new executive hires: Andrew McCasker as chief technology officer, Brian Graziano as VP of marketing and Mitch Paletz as senior VP of channel partnerships. Paletz will be charged with managing strategic partnerships and raising awareness for Precise Target’s retail audience segments. McCasker will lead the company’s data-science and technology teams and Graziano will develop and implement the company’s overall marketing initiatives. “I am thrilled to welcome Mitch, Andrew, and Brian to Precise Target’s senior leadership team,” said CEO Rob McGovern. He went on to say that the three new hires bring valuable experience to the company as it aims to deliver an “industry-first” retail data solution.

 

MarTech Keynote Alert!

Breaking news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17, Nancy and Brian will tackle two of the biggest challenges in marketing… Challenge #1: Data Deluge and Challenge #2: Digital Noise.

Get your sneak peek here! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Build Your Customer Experience Strategy Around Customer Communication – CMS Wire

Digital Audio Measurement Tries To Take A Step Forward  – Forbes

Programmatic advertising must handle more complex media-buying decisions, study says – Marketing Dive

Verizon, Snap to develop 5G augmented reality features – Reuters

Why your customer is the most valuable person on your innovation team – User Testing Blog

Common click fraud tactics and how to prevent them – Get Elastic

‘Amazon For The CMO’: Podean Helps Brands And Agencies Navigate The Tech Giant – AdExchanger