Good morning, here’s a quick hit of martech news before Thanksgiving dinner is served.

As the CCPA deadline approaches, multiple companies are offering tools for compliance. The latest comes from trade group Digital Advertising Alliance (DAA), a consortium of industry associations and responsible for the  “ad choices” icon that appears on most online display ads. Similar to ad choices, The DAA will enable online users to opt-out of the sale or transfer of their personal data “across all of the DAA participating companies integrated into the new tools, from a single website or app.” The advantage for consumers is that they can opt-out once and have that choice be recognized across the DAA advertising ecosystem, where the logo appears.

A recent survey by customer experience (CX) platform Medallia found three distinct practices that differentiated B2B CX leaders: implementing multiple digital listening tools, being “relentless” about using customer feedback to drive action across the organization and holding more than one department accountable for the company’s overall CX efforts.

B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, but building and implementing effective CX methods takes time and effort. The good news: implementing a relatively simple set of CX initiatives can set your company apart from the competition.

Lastly, in the spirit of martech and shopping rituals, we’ve rounded up a few Black Friday and Cyber Monday deals for marketers. Whether you want to help your team grow by adopting new tools, or want to reward them for their hard work by offering them the opportunity to grow professionally and earn a certification or take a skills-driven course, brands like Adobe and Digital Marketing Institute are offering steep discounts worth considering.

Continue reading for more, including your Pro Tip on differentiating your brand with a new year’s resolution. 

Happy Thanksgiving!

Jennifer Cannon,
Senior Editor

Pro Tip

Differentiate your brand with a new year’s resolution

“Your email marketing strategy can’t ignore the holidays without wasting critical opportunities. Ensuring your brand stands out and is not just focused on sales will not only win this holiday season, but it will drive future success come 2020,” explains Len Shneyder of Twilio SendGrid. “Don’t forget to use this time to drive home the story of your brand by celebrating yourself and your relationship with your customers. For instance, make a new year’s resolution. Focus on new releases, philanthropy or areas of improvement for your brand and share with your customers. That looks different for different brands. One idea: If you had any late deliveries throughout the year, admit it and lay out a plan to eliminate or reduce late deliveries as your brand’s new resolution. This lets customers know you’re genuinely making an effort to improve their experience in the new year while showing a transparent human side.”

Learn More »


MarTech Today's Guide to Identity Resolution Platforms

MarTech Today’s brand new guide examines the market for Identity Resolution tools and what you should expect when implementing this software into your business. Included in this 42-page report are profiles of 12 leading Identity Resolution vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Read more »

MarTech Minute

StackAdapt partners with SpotX, ironSource launches a mobile app and Coveo’s latest integration

StackAdapt and SpotX join forces to assist Canadian advertisers. The programmatic ad tech platform StackAdapt is partnering with the video ad and monetization solution SpotX to bring connected TV inventory to advertisers in Canada. The partnership will allow StackAdapt customers to access premium ad inventory from more than 600 media owners on SpotX’s network — including A+E Networks, Discovery and Pluto TV. “Together this partnership enables advertisers and brands to leverage a channel that was once reserved for only those with significant budgets for television,” said StackAdapt’s Director of Partnerships and Business Intelligence Micahel Shang. 

A new mobile app for developers from ironSource. The mobile monetization company ironSource has launched a mobile app for developers that provides a granular view of revenue and campaign performance based on real-time data. “Our product development continues to be driven by our clients’ needs,” said ironSource VP of Product Developer Solutions Nimrod Zuta, “This is only the first step in a much larger project of providing game developers with the in-depth viewability and management capabilities to run both the monetization and user acquisition sides of their business.” The mobile app will give developers an “instant and digestible” overview of their app’s monetization and user acquisition performance, with reports that can be viewed at a high-level or broken down by individual game apps and campaigns. Reports can also be filtered by time segments. 

Coveo brings new solution to Salesforce AppExchange. Coveo is making its AI-powered commerce search and recommendations platform available on the Salesforce AppExchange, giving Salesforce customers direct access to its search and recommendation solution. “With Coveo, our customers will be able to quickly deliver relevant offers to improve conversions, revenue and lifetime value with Commerce Cloud to quickly go to market with an end-to-end commerce solution,” said Salesforce Commerce Cloud CEO Mike Micucci. Coveo’s solution is built on Salesforce Commerce Cloud’s platform, and is designed to tailor customer experiences based on machine learning processes that analyze a variety of customer data signals. 


MarTech Keynote Alert!

Breaking news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17, Nancy and Brian will tackle two of the biggest challenges in marketing… Challenge #1: Data Deluge and Challenge #2: Digital Noise.

Get your sneak peek here! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

6 Tips for Better Artificial Intelligence Implementations – CMS Wire

‘Tis the Season for Marketing Fraud Bots – Multichannel Merchant

The Big Story: An Ad Tech Thanksgiving – AdExchanger

Retailers Wooing Holiday Shoppers Try AI On for Size – Street Fight

Adidas cuts out tech middlemen with in-app sneaker try-on  – Mobile Marketer

Amazon simplifies incorporating AI predictions into apps and services – VentureBeat

Inside Google Marketing: 3 marketing myths we busted this past year  – Think with Google