Good morning, Marketers, and are you feeling agile?
My thanks to agile marketing mavens Stacey Ackerman and John Cass for a great discussion on MarTech Live yesterday about what agile means, and how to evolve from a traditional to an agile marketing model. The episode will be available on demand.
It made me wonder whether agile is necessarily right for every kind of brand. Maybe it doesn’t make sense for very small marketing teams (two or three people) who work closely together and already have considerable visibility into what the rest of the team is doing and how long it will take.
Perhaps it’s also a bad fit for the relatively rare brands that market on a very seasonal cycle, and have limited engagement with customers during their off-seasons. But certainly, if you’re a marketer and you haven’t considered agile, or don’t really understand what it can offer, you should start thinking about it now.
Kim Davis,
Editorial Director
MarTech Today