Good morning, and here are two contrasting trajectories.
This week’s news in the marketing automation space reflects two interesting and contrasting trajectories. Mailchimp and HubSpot are both veterans in martech terms, the former founded in 2001 to provide email marketing services to small businesses, the latter in 2006 to enable inbound marketing.
Mailchimp has since expanded to become a multi-channel marketing platform, while HubSpot has grown not only to be a leader in the marketing automation space, but a suite with sales and services components.
What I found intriguing in the stories below is that HubSpot, over the last few years, has systematically built an enterprise level offering on top of its SMB-targeted levels. Mailchimp, in contrast, is still serving a small business customer-base, but with tools which look like enterprise tools.
Kim Davis,
Editorial Director, MarTech Today