Good morning, and it’s prediction time.
I’m working on a feature about the changes wrought by the pandemic to both B2B and B2C digital marketing, and how long those changes are likely to persist.
One question I couldn’t resist putting to people was about the upcoming holiday season and special shopping days. Engagement with digital marketing has been high for the last six months, and seems likely to be high for the holidays. But that’s engagement. What will conversions look like, given the economic squeeze.
To be fair, most of the people I spoke to said, in effect, “Good question, who knows?” But I thought some of you might be willing to stick your virtual necks out. Please send me predictions at kdavis@thirddoormedia.com
Kim Davis
Editorial Director, MarTech Today