Good morning, and what do you want to hear us talking about?

We’re taking a break from MarTech Live this week, mainly because we have three special editions scheduled to take place during our MarTech conference next week. The topics for those sessions are virtual events, diverse workplaces, and data. I’d like to know the kinds of topics you’d like us to cover when we kick off the weekly episodes again, following the conference.

We’re thinking, in particular, about marketing operations, how it fits with more traditional marketing roles, its developing importance as a career option; but within that context, discussions about personalization, data management, identity management, location marketing — there’s a lot to choose from.

So we do have a vision, but we’d also like to know what would make you register or watch on demand. What would be a must-see for you? kdavis@thirddoormedia.com.

Kim Davis
Editorial Director, MarTech Today

 
 
 
Advertising
 

Microsoft Advertising adds brand safety with IAS partnership

Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network.

It’s a pre-bid integration, meaning inventory is evaluated prior to the ad auction. In this case, IAS will scan, evaluate and rate pages across the Microsoft Audience Network for risk. Risk will be assigned across IAS’s standard set of content categories: Adult, Alcohol, Gambling, Hate Speech, Illegal Downloads, Illegal Drugs, Offensive Language and Controversial Content, Violence. When page content is deemed moderate or high risk, it will be excluded from Microsoft Audience Network’s advertising inventory.

Read more here »

 

Compare 13 top marketing automation platforms

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.

Get it now »

 
Diversity
 

Building more resources for Blacks in technology

The demand from minorities wanting to enter the technology field has led to a new international-focused group, Blacks in Technology International, a spin-off from the original Blacks in Technology organization. 

Blacks in Technology International chartered its first international chapter in China in late July, proving that the demand for minority participation in the STEM industries knows no geographic boundary.  

“Our mission is to increase the participation and representation of Black people in technology, no matter where they live,” said Peter Beasley, executive director of Blacks in Technology International. “We are receiving heavy interest in international markets from people looking to improve their career and gain professional insight, just like they want in the United States.”

Read more here »

 
Lead Gen
 

Pipedrive releases new lead generation toolset

Pipedrive, a CRM platform, has released a new lead generation and management toolset, LeadBooster. Part of LeadBooster is the Prospector tool that contains a database of 400 million business profile leads. It also updates 800,000 profiles on a daily basis. 

LeadBooster also includes chatbot, live chat and web forms. A separate tool Web Visitors powered by Leadfeeder, lets users track website visitors and review those who are engaged the most. Both LeadBooster and Web Visitors can be integrated into Pipedrive’s CRM. 

Why we care. Helping teams track, create, qualify, and manage leads in one central place is a step towards sales and marketing alignment, increasingly a must-have for successful B2B revenue operations. 

 

Struggling to overcome marketing challenges?

Join us next week, October 6-8, for 80+ tactic-rich sessions, empowering keynotes, virtual networking, and more… all free.

See the agenda »

 
 
 
Quote of the Day
 

“Your superpower during this period of accelerated #digitaltransformation is your ability to embrace change– don’t lose that.” Steve Lucas, iCIMS.