Good morning, and did you pivot in 2020?
Many marketers and brands had to pivot this year, some more than once. Publishers too, as we well know here at Third Door Media. Markets changed, go-to-market strategies changed, supply chains were strained, and customers became hype-sensitive to the tone and cadence of brand messaging.
There are some great stories, of course. We described how Brakes, a U.K. food supplier pivoted its eCommerce site in seven days from B2B to D2C. In the New York Times, we’re reading about how Snipes USA, a chain of sneaker and athletic apparel stores, pivoted in two days from being a brick and mortar-first to an online-first retailer.
There must be many such stories out there, as well as some with a less happy outcome. Did your business pivot already; does it still expect to pivot; or is it business as usual? If you have a story to tell, let us know: kdavis@thirddoormedia.com.
Kim Davis
Editorial Director, MarTech Today