Good morning, and MarTech Live is back.
Coming up next Wednesday at 1pm ET, I’ll be hosting a live conversation about the various roles within marketing operations. I’ll be asking about how marketing operations fits into marketing, how it’s emerging as a distinctive career path, the different skills required for the different roles within marketing operations, the importance of specialization and becoming a subject matter expert, and how successful marketing operations professionals bring order out of chaos.
Helping with answers to those questions and others, I’ll have Darrell Alfonso, Global Marketing Operations Manager, Amazon Web Services, who’s also responsible for one of the most entertaining and insightful streams of marketing ops-related activity on LinkedIn. I’ll also welcome ops practitioner and MarTech Today contributor Steve Petersen.
The live audience is limited to 100, so if you want to participate in the Q&A, please sign up here.
Kim Davis
Editorial Director, MarTech Today