Good morning, Marketers, and may we distract you for a moment?
I’ve been hearing from businesses that they’re closing today to allow employees full opportunity to vote, but maybe we can entice you to look through this newsletter before figuring out the rest of your day.
Two household name brand pieces today, illustrating different ways of facing up to the challenges presented by changing consumer needs and the pandemic. We speak to Cuisinart about a big overhaul of its digital capabilities, leaning hard into lifestyle as well as commerce.
And we hear from Barnes & Noble about how they’ve armed themselves going forward for stores being open, partly open or closed — and how they’re using technology to keep their customers in the loop.
We’ll see you on the other side.
Kim Davis
Editorial Director, MarTech Today