Good morning, and is the sun shining?
Since I’m writing this before the election is called, I am relieved of the duty to celebrate or commiserate as yet; but it’s hard to put it out of one’s mind.
One predictable side-effect is a relatively slow news week. Why would you plan to put out press releases, announce partnerships, or launch new products right now? What would you need to do to be heard above the noise?
Nevertheless, we’re bringing you some evergreen overviews: the importance of data and authenticity in influencer marketing, and a look at some main types of marketing ops organizational structures. Enjoy while the dust settles.
Kim Davis
Editorial Director, MarTech Today