Good morning, and do you know what you’re doing for the holidays?
I don’t mean to stress you out; I haven’t even thought about Thanksgiving, let alone anything beyond that. All I know is that I don’t expect to go very far or see many people. Who knows, Governor Cuomo might not even be letting New Yorkers out on the streets at all.
I’ve given even less thought to holiday shopping, I confess. This might be a year to exchange sighs of relief rather than gifts (at a distance, of course). And I wonder if that explains some of the discrepancies in surveys of anticipated consumer behavior. A survey by SAP (see below) finds 60% of consumers likely to hit brick and mortar stores; I’ve seen data from other sources which estimates a much smaller percentage.
I haven’t taken a deep dive into methodologies to see if there’s an explanation for this, but I really wonder whether consumers themselves know, definitively, what they plan to do. These are tentative times.
Kim Davis,
Editorial Director, MarTech Today