Good morning, and how’s your ROI today?
With scale of reach comes scale of error.
Red faces at LinkedIn last week with the announcement that it had discovered two measurement errors causing overpayment on the campaigns of more than 418,000 advertisers over two years. Note, that’s not more than 418,000 campaigns but advertisers. I don’t know how many campaigns any advertiser might have been running, but let’s just say the number of campaigns affected might be very big.
The main error seems to have been logging video views and/or completions while the video was playing off-screen on iOS devices (I find videos playing off-screen on my PC all the time, and often wonder how that’s being logged.) The other problem was over-reporting impressions in the LinkedIn feed.
The overpayments seem to have been trivial in each case, but marketers will be left wondering how long it took to discover the problem.
Kim Davis,
Editorial Director, MarTech Today