Good morning, and where did that Tweet go?

Tempus fugit, the ancient Romans said, and now Tweets fly too: at least, fleet Tweets do.

Twitter Fleets is the new product, launched globally yesterday for Android and iOS users. It allows users to post Tweets which expire and vanish in 24 hours.

Apparently, some Twitter users are believed to be more comfortable making comments which won’t be preserved for posterity or endlessly scrutinized. Also, I suspect it might make the same folks more comfortable tweeting without thinking first.

Anyway, the gauntlet is down. Come on marketers: you should be able to wring some highly valued exclusivity or scarcity from messages which soar like comets across the night sky, then vanish in a puff of smoke.

Kim Davis,
Editorial Director, MarTech Today

 
 
 
Video
 

In-video engagement as an alternative to ads

Do you skip pre-roll video ads whenever you can? Do you stay around for post-roll? Do mid-roll ads lose your attention immediately? There’s an alternative way to engage video viewing consumers in the moment, and in the context of the content they’re consuming. That’s Source Digital’s proffer anyway.

Source Digital is a viewer engagement platform that monetizes engagement and measures audiences through its Source Activate Moments (SAMs) where consumers can engage by activating what is on the screen at that exact moment.

SAMs allow advertisers, for example, to tell the viewer about the location in the video, offer an opportunity to purchase apparel worn by someone in the video, or deliver a paid advertisement about an automobile manufacturer when a vehicle is on screen. The technology allows content creators, owners, brands and retailers to establish ongoing real-time engagement with views through any device or screen. The SAMs appear embedded in the video; they don’t interrupt it as a traditional ad would.

Read more here.

 

There's still time to register for "3 Ways the CMO and the CFO Can Become BFFs"

Marketing teams that are able to excel at spend management, financial agility, and optimized planning will be the ones that set themselves apart in 2021. In this webinar, we’ll break down the three key areas where marketers can strengthen the relationship between the CMO and the CFO to continue to grow the business at scale. Join our experts and learn the importance of proper spend management how to best calculate customer value and build financial acumen.

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Agile
 

Catching up with agile marketing

All the imperatives of this season — speed, flexibility, productivity and ROI — point to a consideration, at least, of the merits of applying developer-derived agile strategies within marketing and marketing ops teams.

When most people think of agile, they think of scrums and sprints, and agile tracking sites which reproduce the old-school experience of rows of post-it notes across the office wall. But agile comes in many flavors, and isn’t reducible to a choice of project planning technology. It’s a mind-set.

If you haven’t been following along with agile coach Stacey Ackerman’s coverage of agile marketing, there’s no better time to catch-up, as she offers actionable insights on how to introduce agile strategies, how to sell them to stakeholders, and how to execute successfully.

Find Stacey’s articles here.

 

How to check Google search results for different locations

Sponsored by SEO PowerSuite

It’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are just a block apart.

As an SEO, you should aim for optimizing the version of Google search results that your target audience is most likely to see, which means you’ll need to be able to change locations when researching SERPs as well as monitoring your rankings. In this article, you’ll learn how to research that information for different countries, cities and even streets.

Read More »

 

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CRM
 

Hootsuite announces integration with Microsoft Dynamics 365

Hootsuite is now integrated with Microsoft Dynamics 365 within its Global ISV Program for business applications. Customers of the Microsoft CRM will now have access to over 150 Hootsuite applications. 

The integration means more channels for customer engagement and much deeper engagement on social media channels. The partnership will create new customer journey mapping, and will also integrate social data into the CRM. 

Why we care.  Refreshing Microsoft Dynamics 365 records with the kinds of social data collected by Hootsuite should enrich understanding of audiences. 

 
 
 
Quote of the day
 

“Sending prayers to those Social Media Managers whose boss is now telling them I need separate content for…Instagram Stories, Instagram Reels, Facebook Stories, LinkedIn Stories, and now… Twitter Fleets.” Troy Sandidge, marketing strategy consultant.