Good morning, and where did that Tweet go?
Tempus fugit, the ancient Romans said, and now Tweets fly too: at least, fleet Tweets do.
Twitter Fleets is the new product, launched globally yesterday for Android and iOS users. It allows users to post Tweets which expire and vanish in 24 hours.
Apparently, some Twitter users are believed to be more comfortable making comments which won’t be preserved for posterity or endlessly scrutinized. Also, I suspect it might make the same folks more comfortable tweeting without thinking first.
Anyway, the gauntlet is down. Come on marketers: you should be able to wring some highly valued exclusivity or scarcity from messages which soar like comets across the night sky, then vanish in a puff of smoke.
Kim Davis,
Editorial Director, MarTech Today