Good morning, let’s get social.
One thing everybody has been talking about for the last eight or nine months is how digital marketing is pretty much the whole ball game right now, where digital marketing includes everything from websites, apps and email to (as we said yesterday) webinars and virtual events.
But one of the central planks of digital marketing is engagement through social channels, including social advertising. That’s what we’re taking a look at in today’s newsletter: a strategy for brands to deal in an automated way with questions fired at them through social channels, and the likely increase in social ad spend in the coming year.
Another big story in 2021 is likely to be the increasing importance of short-form social media for marketers, as it reaches wider and wider audiences: Snapchat, Instagram Reels, and of course TikTok (if it’s still with us). We’re keeping an eye on that space too.
Kim Davis,
Editorial Director, MarTech Today