51% of US adults have bought something online via their cellphones [Pew data]
Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn't a frequent occurrence for most.
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that.
The latest e-commerce report from Pew Research Center offers new data on how shoppers are using their cellphones, and not just for product research but also for purchasing. A survey of almost 4,800 US adults conducted in late 2015 shows that about 80 percent have bought something online, and just over half of all US adults have made a purchase via their cellphones.
Shopping via cellphone is much more common among younger shoppers. Pew’s research shows that 77 percent of 18- to 29-year-olds and 64 percent of 30- to 49-year-olds have made a purchase on their phones. To compare, only 36 percent of 50- to 64-year-olds and 17 percent of those 65 and older said they’ve used their phones to buy something online.