Report: More than 75 percent of US companies concerned about meeting GDPR deadline
A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy...
Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
Senators introduce privacy “bill of rights” to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Marketers must get geeky about campaign lift and control groups. Here’s why
When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated...
MarTech Today: Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Tech companies organize two efforts to support personal data management — both called Open GDPR
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data...
Countdown to compliance: What marketers need to know before the GDPR deadline
As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices....
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based...
Best practices for optimizing media-rich webpage speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...
MarTech Today: Newest GDPR updates, content nurturing for ABM & fake videos threaten reality
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and...
Here are some more misconceptions about GDPR
There’s certainly no shortage of them for the upcoming General Data Protection...
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...
Last chance! MarTech kicks off one week from today
It’s finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you’re responsible for leveraging...
Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may...
MarTech Today: YouTube ends third-party ad serving in EU, how GDPR may drive blockchain for content & a warning for blockchain-based loyalty exchanges
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
