RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of its kind for creative use...
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use...
Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence...
MarTech Today: Janrain’s new access control, IAB Tech Lab’s Blockchain Working Group & Apple defends Safari 11
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
8 major Google algorithm updates, explained
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat...
Janrain launches centralized data access control
The new Advanced Policy Manager provides what the company calls 'the first standardization of access control across sites and...
IAB Tech Lab sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing...
Apple defends action against ‘pervasive’ ad tracking in Safari 11
Responding to ad industry accusations that it is inhibiting user choice, the company sticks by its privacy-first stance....
Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring...
MarTech Today: Thunder boosts personalization, how to evolve beyond marketing automation & advertisers rail against cookie-blocking in Safari 11
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a...
Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
Columnist Scott Vaughan says marketing automation's "teenage years" are resulting in some soul-searching for B2B marketers and the leading...
MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet...
Amperity emerges from stealth with a muscular CDP
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who...
IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic...
What the FTC’s latest endorsement disclosure actions mean for marketers
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling...
