Look internally to achieve external marketing impact and better results
Don't focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal...
MarTech Today: Building on Amazon Alexa, implementing your chatbot & retail’s access to data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Building an Amazon Alexa Skill is so easy, Grandma can do it
How can you tap into the power of Amazon's Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
MarTech Today: Game-changing sales tech, Snapchat’s Snap Publisher & natural language question-asking at Google Analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Amazon’s new Spark social feed wants to be ‘Instagram for products’
New offering from the e-commerce giant is a pragmatic and creative...
Time is almost up. Attend MarTech at the lowest price possible – don’t miss out!
Don’t miss the only MarTech on the East Coast this year! Check out my hand-crafted agenda featuring 30+ sessions and 40 marketing...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Buyers are now pre-qualifying sellers, as sales tech -- including LinkedIn and other social networks -- revises how the B2B game is...
Google Analytics rolling out ‘ask a question’ to get answers
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile...
MarTech Today: Sizmek buys Rocket Fuel, fake DSPs & LiveRamp’s IdentityLink for Publishers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
A billion reasons why loyalty marketers need customer identity
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike...
Cedato offers Video Tech Stack for Publishers
This is the first such package by the native video provider for mid-tier site and app...
Martech M&A: Sizmek acquiring Rocket Fuel to combine programmatic platform capabilities
Rocket Fuel will become a private company once...
LiveRamp launches IdentityLink for Publishers
Participating publishers can offer Facebook-like people-based targeting on their...
Can Google ‘democratize’ Analytics with natural language and machine learning?
The company hopes that GA will become easier to use and more accessible to more...
Is your demand-side platform real or fake?
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale...
MarTech Today: Understanding Device Graphs, identifying top analytics talent & Snapchat’s Snap Publisher
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing...
Identifying top analytics talent in a competitive environment
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn't focus on what they know...
