The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party...
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for...
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your...
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box?...
The company expects the move to stimulate local...
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a...
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers'...
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and...
LinkedIn will now let sales reps share the lead and account lists they create with team...
The company also released new tools designed for IT and developers managing app development....
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...
