MTT 20200218
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Beyond the cookie: What’s next for attribution? Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. by Greg Sterling
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MTT 20200218
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Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to...
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency...
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and...
Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually...
Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
What’s a DAM and why should you care?
What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one...
What’s a DAM and why should you care?
What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one...
MTT 20200217
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MTT 20200217
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More than 200 million smart speakers have been sold, why aren’t they a marketing channel?
Is it an excess of caution or a lack of...
More than 200 million smart speakers have been sold, why aren’t they a marketing channel?
Is it an excess of caution or a lack of...
MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features
The marketing technology week in review: A round up of news and announcements you may have...
MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features
The marketing technology week in review: A round up of news and announcements you may have...
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal....
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal....
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Soapbox: Acquisition is great, but retention is better
Increasing repeat visitors is far more cost-effective and easier than acquiring new...
Soapbox: Acquisition is great, but retention is better
Increasing repeat visitors is far more cost-effective and easier than acquiring new...
MTT 20200214
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MTT 20200214
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Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...
Determining the right influencer type for your campaign
Learn about the three types of influencers and how to choose the right one for your target...
Determining the right influencer type for your campaign
Learn about the three types of influencers and how to choose the right one for your target...
Soapbox: Who owns revenue in the new buying environment?
Marketers are in a prime position with their diverse skillset to evolve into growth roles but how we communicate and report needs to...
Soapbox: Who owns revenue in the new buying environment?
Marketers are in a prime position with their diverse skillset to evolve into growth roles but how we communicate and report needs to...
MTT 20200213
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MTT 20200213
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