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Martech: Sales

The white paper or webinar content described below has been produced by one of our sponsors.


Account-based marketing tactics that work

Rapidly scale ABM lead flow with high-quality leads that sales teams trust.

Digital Marketing Depot on April 27, 2020 at 1:34 pm
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This year, ABM will pass a tipping point: For the first time, the majority of B2B marketers are expected to deploy this marketing strategy at their companies, and it will consume, on average, 28% of total marketing budgets.

Yet many B2B marketers are having trouble generating targeted leads and measuring the success of their ABM programs – especially with programmatic spend – putting their marketing budgets at risk. Programmatic on its own doesn’t translate to pipeline.

A siloed approach is at the heart of these challenges. There’s little to no pipeline generation from programmatic investment alone – it must be used in tandem with other account-focused lead gen channels, such as CPL campaigns, to prove big ROI gains.

Taking a cross-channel, holistic approach to ABM – connecting account-based programmatic programs with account-based lead generation programs – is a surefire way to generate both awareness and leads across the buying committee and set sales teams up for success.

Learn more. Visit Digital Marketing Depot to download “The Playbook to ABM Tactics That Work”, from Integrate.

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

ABM: Account Based MarketingChannel: Martech: SalesSponsored White Papers & Webinars

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