Adblock Plus’s parent company buys content micropayment service Flattr
The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.
In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create something called Flattr Plus.
It offers a browser extension that automatically pays a small fee for web content when a visitor goes to a participating site. Payment amounts to the site are based on a Flattr-defined formula for user engagement, and the process is automatic once everything is set up.
The Cologne, Germany-based Adblock owned a minority stake in the Sweden-based Flattr, and this week Adblock announced it is buying the company outright. Deal terms were not made public.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.