Adobe Ad Cloud’s first app lets marketers manage ad campaigns

Adobe’s Advertising Cloud is out today with its first mobile app, which the company says is the only app that can manage advertising campaigns across a wide variety of channels.

Advertising Cloud Vice President Keith Eadie told me via email that development on the app was started by the team at TubeMogul, the video ad platform that Adobe bought late last year. At the time, Adobe noted that its TubeMogul acquisition boosted video ad capability across channels, including linear TV as well as digital channels.

This new iOS and Android app for smartphones and tablets is free for current customers.

It’s unique, Eadie said, “in the breadth of channels than can be managed through the app: video, display, native, mobile, social and over-the-top (OTT) ad formats, including connected TV.” Search and linear TV ad management are not currently available in the app.

In the app, marketers can perform such actions as monitoring the 40+ performance metrics available in the desktop version, activate or pause campaigns based on impression totals or other preset caps, and adjust ad budgets and bid prices. But the desktop version is still required for setting targeting parameters or uploading creative assets. Here’s a sample screen from the app:

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.