• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Management

Adobe Campaigns adds AMP for Email support

Marketers will be able to deliver interactive email experiences to their subscribers' inboxes.

Jennifer Cannon on December 10, 2019 at 11:08 am
  • More

Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. Now available to Adobe Campaign customers, email senders can include dynamic AMP components in their emails.

Why we should care

Adding AMP for Email features directly to Adobe Campaign will help Adobe users create dynamic content for their emails natively without going through a third-party provider. AMP for Email allows customers to interact with email content directly within the email itself, and any recorded interactions are synced directly with Adobe Campaign to produce insights.

Source: G Suite Updates

“If email content is static, it can become out-of-date almost as soon as it’s sent,” wrote Sunil Menon, who oversees global product management, strategy and go-to-market strategy for Adobe Experience Manager Forms.  With AMP for Email, information updated on a brand’s website can be updated in real-time inside an email, even after it has already been sent.

More on the news

  • With dynamic email, recipients can interact with polls, make reservations, manage subscriptions preferences and more, all directly within the body of the email.
  • Information captured in form fills syncs directly into Adobe Campaign, so marketers can build engaging email campaigns and gain actionable insights on their marketing efforts all from within the same application.

More about the Managed Inbox

  • Download the 2019 Periodic Table of Email Optimization and Deliverability!
  • Email martech consolidation shows just how important deliverability is
  • Brands are neglecting transactional emails, leading to deliverability issues and lost customers
  • How emerging email innovation will impact marketers in 2020

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Related Topics

AdobeChannel: Martech: ManagementEmail DeliverabilityEmail Marketing & MartechManaged Inboxmanaged inbox optimization

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.