Adobe launches rebranded Sign, now integrated with its Marketing Cloud

Adobe wants to make electronic signatures easier to implement for marketing and e-commerce.

Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with its Marketing Cloud’s Experience Manager Forms. Previously, the eSign service — built on Adobe’s 2011 acquisition of EchoSign — needed a custom integration to become part of a web or app form.

It is also releasing a revamped version of its Sign mobile app, which is used for sending, signing and tracking documents, and it’s setting up new European data centers to handle the more stringent legal requirements there for electronic signatures.

Adobe Group Product Marketing Manager Lisa Croft told me that “no other single vendor can produce [such a complete] customer experience and a legally compliant signature.”

Use cases include new bank customers signing up for credit cards or cable customers signing up for service, either of which can now be created as part of a regular function in the Marketing Cloud.

Adobe’s e-signing service has more than 66 million customers and is part of the company’s Document Cloud, launched a year ago.

Along with the Sign announcement, Adobe also announced a new integration between the Document Cloud and both Box and Microsoft OneDrive, making it easier for online document users to work on the same version.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.