AdRoll launches ABM capabilities for personalized programmatic ad campaigns

AdRoll has launched a set of account-based marketing capabilities. AdRoll ABM is designed to enable B2B marketers to target accounts with personalized programmatic advertising.

Targeting is powered by advertisers’ own CRM data, as well as AdRoll IntentMap data for lookalike targeting. AdRoll ABM also integrates with marketing automation platforms like Marketo.

Ads can be customized to almost any CRM field for personalization. 

“We already serve over 16,000 B2B customers, and we saw an opportunity to create a full-funnel solution customized for their complex, high-ROI pipeline,” said Peter Clark, head of B2B product at AdRoll. “The B2B marketer faces many challenges, but with AdRoll ABM finding the right solution to identify valuable leads will not be one of them.”

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.