AdRoll launches ABM capabilities for personalized programmatic ad campaigns

AdRoll has launched a set of account-based marketing capabilities. AdRoll ABM is designed to enable B2B marketers to target accounts with personalized programmatic advertising.

Targeting is powered by advertisers’ own CRM data, as well as AdRoll IntentMap data for lookalike targeting. AdRoll ABM also integrates with marketing automation platforms like Marketo.

Ads can be customized to almost any CRM field for personalization. 

“We already serve over 16,000 B2B customers, and we saw an opportunity to create a full-funnel solution customized for their complex, high-ROI pipeline,” said Peter Clark, head of B2B product at AdRoll. “The B2B marketer faces many challenges, but with AdRoll ABM finding the right solution to identify valuable leads will not be one of them.”

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.