• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Analytics & Data

AdStage launches Google Sheets add-on for cross-channel campaign data

Advertisers can import data from multiple search and social adverting channels with one query.

Ginny Marvin on April 18, 2019 at 8:30 am
  • More

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for Google Sheets.

What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import their paid search campaigns, social campaigns and analytics data from AdStage into Google Sheets with one query. AdStage supports paid search and social networks, including Google, Bing, LinkedIn, Facebook, Twitter and Google Analytics.

AdStage for Google Sheets has been in beta for about six months and is a standalone product. The product pricing is based on media spend and starts at $29 per month, undercutting Supermetrics – the dominant leader in this space. The license includes unlimited users and unlimited accounts, which again challenges Supermetrics’ comparable offering.

How does it work? AdStage for Google Sheets is available from the Add-ons menu in Google Sheets. Once installed, you’ll see a sidebar in your Google Sheet. The low price means the sidebar interface isn’t fancy, and is designed for somewhat technical marketers who already know how, or are willing to learn, to build queries. The query structure is straightforward, with several query templates already available to get you started. There’s also a video training series and support portal built out for it.

Why we should care. The key is getting blended data calls to pull in data from across multiple channels with just one query. You can then build reporting dashboards in Google Sheets, like the example shown above. Or, you could bring it in to Google Data Studio. AdStage for Google Sheets uses the same API as the rest of the platform, so any data you can access in AdStage should be accessible in Google Sheets with a query.

“We are using AdStage for Google Sheets to combine cost and campaign performance data for the entire company to consume and work with. Without any integration work, we were able to aggregate all of our publisher accounts and blend complex cross-channel data into a single sheet,” said beta user Arndt Voges, head of growth at space rental company Peerspace, in a statement.

Digital agency 3Q Digital, another beta user, has already created a workbook in Google Sheets to help track and visualize cross-channel budget pacing, demographics performance and more.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

AnalyticsChannel: Martech: Analytics & DataGoogle

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.