• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Advertising

Cross-channel ad platform AdStage launches an API, preps for more integrations

The company says AdStage V2 is designed for integrations beyond major search and social channels.

Ginny Marvin on January 19, 2017 at 9:15 am
  • More
adstage-new-logo-gray-1920x1080

AdStage, the platform for managing search and social pay-per-click campaigns, is set to expand the number of channels it supports and add integrations with marketing automation and customer relationship platforms for campaign targeting, optimization and reporting. AdStage V2 launched on Thursday, along with the AdStage Universal Data API, which lets advertisers import cross-channel campaign data into other platforms for reporting and intelligence.

The company says AdStage V2 will soon support more channels such as Snapchat, Pinterest and DoubleClick and integrate with third-party applications such as Salesforce, HubSpot, Google Analytics and more. AdStage already integrates with Google AdWords, Facebook, LinkedIn, Twitter and Bing Ads. The platform enables marketers to manage nearly all aspects of their digital campaigns across these channels.

AdStage V2 Dashboard

Source: AdStage

“Imagine automatically generating cross-channel reports that show not just ad click performance data but also pull in lead data from your systems of record like HubSpot or Salesforce,” said AdStage CEO Sahil Jain. Those types of integrations will then enable advertisers to manage campaigns and ad creatives based on metrics beyond CTR and conversion rates to customer lifetime value data pulled from customer relationship management and marketing automation platforms, for example.

The AdStage Universal Data API lets marketers pull PPC data from all of the channels AdStage supports into business intelligence tools, databases and other platforms. Hired and DOMO are among the companies that have been using the API ahead of its general release.

“It’s saved us a lot of time and effort as we’ve been able to automate more of our internal reporting and get access to LinkedIn ad data via API,” said Paul Severts, senior digital marketing manager at DOMO, in a statement.

The company says agencies and advertisers ran over $309 million in ad spend through the platform in 2016.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Channel: Martech: AdvertisingDisplay Advertising & MartechFacebook: AdvertisingGoogle: AdWordsSearch Marketing (SEO / SEM) & MartechSocial Media Marketing

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.