Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.
A big change is coming to Alexa-enabled devices. Rather than only responding after a human asks for information, skills will soon be able to send out alerts when they have information that the user has requested. Amazon revealed its plans Tuesday for the new push notifications feature.
Push notifications will only be sent after a user has opted in to getting them. And to be clear, the Echo or Dot unit isn’t going to suddenly start talking on its own. Instead, the device will light up and send out a chime sound to indicate that an alert is ready:
When available, users will be able to opt-in to notifications per skill using the Amazon Alexa App and will be alerted when there’s new information to retrieve by a chime and a pulsing green light on their Amazon Echo, Echo Dot, or Echo Show device.
[Read the full article on Marketing Land.]
About The Author
LivePerson's Maven bot platform puts conversational AI in customer agents' hands
Marketo announces new entry-level certification for marketers
How to build a marketing operations organization out of chaos
Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships