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Martech: Marketing

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Amazon says push notifications are coming soon to Alexa-enabled devices

The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.

Matt McGee on May 18, 2017 at 12:40 pm
  • More

A big change is coming to Alexa-enabled devices. Rather than only responding after a human asks for information, skills will soon be able to send out alerts when they have information that the user has requested. Amazon revealed its plans Tuesday for the new push notifications feature.

Push notifications will only be sent after a user has opted in to getting them. And to be clear, the Echo or Dot unit isn’t going to suddenly start talking on its own. Instead, the device will light up and send out a chime sound to indicate that an alert is ready:

When available, users will be able to opt-in to notifications per skill using the Amazon Alexa App and will be alerted when there’s new information to retrieve by a chime and a pulsing green light on their Amazon Echo, Echo Dot, or Echo Show device.

[Read the full article on Marketing Land.]



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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