Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
Amperity has launched the third generation of its CDP, a release specifically aimed at enterprise B2C brands, such as Amperity customers DICK’s Sporting Goods and Kroger.
Scaling for enterprise. Among the features of the new offering are:
- Ability to ingest and data at scale through integration with the major cloud providers;
- High speed data ingestion through an API with sub-100 millisecond response time, connected to a customer query engine to activate data in real-time; and
- Identity resolution coming in the form of an identity graph powered by first-party, and supplemented by third-party data.
“Our platform uses the latest in machine learning to build a scalable and flexible cloud-native foundation we call Data Grid,” said Amperity VP of Product Marketing Matthew Lubeck. “Today’s enterprise brands need to integrate a CDP into all areas of business to fundamentally change how they operate and deliver value to customers.”
Read our marketers’ guide to enterprise CDPs.
Focusing on the features. The new CDP features AmpID, an AI-powered universal first-party identity graph, and Amp360, a tool which provides access to customer data across business teams, supporting use cases in data science, analytics, marketing, customer success, finance and compliance.
It also features AmpIQ, a point-and-click hub for marketers offering customer insights, campaigns and measurement, predictions and segments, and metrics and KPIs .
Why we care. By now an established category, competing CDP providers are being called upon to differentiate their products.
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