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Martech: Marketing

Amperity’s new generation CDP targets enterprise B2C

Amperity CDP targets the retail industry.

Rodric Bradford on September 23, 2020 at 11:17 am
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Amperity has launched the third generation of its CDP, a release specifically aimed at enterprise B2C brands, such as Amperity customers DICK’s Sporting Goods and Kroger.

Scaling for enterprise. Among the features of the new offering are:

  • Ability to ingest and data at scale through integration with the major cloud providers;
  • High speed data ingestion through an API with sub-100 millisecond response time, connected to a customer query engine to activate data in real-time; and
  • Identity resolution coming in the form of an identity graph powered by first-party, and supplemented by third-party data.

“Our platform uses the latest in machine learning to build a scalable and flexible cloud-native foundation we call Data Grid,” said Amperity VP of Product Marketing Matthew Lubeck. “Today’s enterprise brands need to integrate a CDP into all areas of business to fundamentally change how they operate and deliver value to customers.” 

Read our marketers’ guide to enterprise CDPs.

Focusing on the features. The new CDP features AmpID, an AI-powered universal first-party identity graph, and Amp360, a tool which provides access to customer data across business teams, supporting use cases in data science, analytics, marketing, customer success, finance and compliance.

It also features AmpIQ, a point-and-click hub for marketers offering customer insights, campaigns and measurement, predictions and segments, and metrics and KPIs . 

Why we care. By now an established category, competing CDP providers are being called upon to differentiate their products.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Rodric Bradford
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.

Related Topics

Channel: Martech: MarketingCMP: Content Management Platforms

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