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An Identity Buyer’s Guide for Data-Driven Marketers
Because it greatly enhances marketing insight, media optimization, measurement and attribution, identity is quickly becoming the critical ingredient in delivering exceptional customer experiences.
Identity is where everything starts. Every process, operation and insight leading to audience creation, engagement, improved customer experience and compliance. Therefore, it is critical to understand the many complexities of identity when building a solution for your brand.
Yet due to the rapid increase in connected devices and new digital touch points, only 15.3% of organizations are able to overcome this complexity and consistently and accurately identify their audiences. As the need for identity grows in importance and relevance, marketers are realizing now more than ever before that external support is needed in making identity solutions a reality.
Learn more. Visit Digital Marketing Depot to download “An Identity Buyer’s Guide for Data-Driven Marketers,” from Acxiom.