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Martech: Marketing

The white paper or webinar content described below has been produced by one of our sponsors.


An Identity Buyer’s Guide for Data-Driven Marketers

Because it greatly enhances marketing insight, media optimization, measurement and attribution, identity is quickly becoming the critical ingredient in delivering exceptional customer experiences.

Digital Marketing Depot on November 12, 2019 at 1:55 pm
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Identity is where everything starts. Every process, operation and insight leading to audience creation, engagement, improved customer experience and compliance. Therefore, it is critical to understand the many complexities of identity when building a solution for your brand.

Yet due to the rapid increase in connected devices and new digital touch points, only 15.3% of organizations are able to overcome this complexity and consistently and accurately identify their audiences. As the need for identity grows in importance and relevance, marketers are realizing now more than ever before that external support is needed in making identity solutions a reality.

Learn more. Visit Digital Marketing Depot to download “An Identity Buyer’s Guide for Data-Driven Marketers,” from Acxiom.

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Channel: Martech: MarketingSponsored White Papers & Webinars

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