• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
Martech: Advertising

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


AOL’s mobile SSP adds self-service capabilities for app developers

Mobile publishers can now implement and manage ONE by AOL: Mobile's SDK for programmatic on their own.

Ginny Marvin on January 24, 2017 at 11:01 am
  • More
one-by-aol-fade-1920

AOL announced Tuesday that its ONE by AOL: Mobile platform for app developers and mobile publishers is opening up self-service capabilities. The supply-side platform (SSP) had only offered managed services since its launch in 2016.

The mobile SSP, part of ONE by AOL: Publishers, provides an SDK (software development kit) to manage ad service, network mediation, real-time bidding, brand safety controls and reporting. The company says the SDK offers access to “hundreds of demand sources, representing 95 of the Top 100/Ad Age Brand advertisers.”

The idea is to help publishers streamline programmatic ad selling and transparency by eliminating the need to have multiple integrations with multiple demand sources. Publishers and developers can see which demand partners are filling their inventory “with detail on specific buyers and brands.”

“Many app developers rely on more than 15 different monetization platforms and SDKs,” said Matt Gillis, SVP, Publisher Platforms at AOL, in a statement. “Managing and integrating all of these technologies into their apps is time-consuming and resource-intensive. With ONE by AOL: Mobile, plus our innovative new self-serve features, we are delivering a comprehensive solution for monetization built for mobile workflows that makes it easier to work with partners and streamline the process. “

Current ONE by AOL: Mobile customers include mobile game developer Glu.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Popular Stories

What is machine learning? - MarTech Landscape

Related Topics

Channel: Martech: AdvertisingMobile Marketing & MartechProgrammatic Advertising & Media Buying

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.