App Annie, App Analytics Company, Acquires Distimo
App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo.
Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.”
The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D center. The Distimo team will be integrated into the App Annie team, bringing the App Annie employee count to 240 employees worldwide.
App Annie also raised a $17 million inside round of funding from their existing investors, IDG Capital Partners, Greycroft Partners and Sequoia Capital.
Vincent Hoogsteder, the CEO Distimo, said on the company blog:
Our vision and ambition continues to grow, and it is with that ambition that we feel joining forces with App Annie is the best next step for us to realize our goal of building the most complete platform for analyzing the app marketplace. We’re very excited to join a team that shares a common vision, and with the accumulated resources of both companies, we’re best equipped to serve your business better.
So what happens to the Distimo products? We’re going to be working closely with the App Annie team to integrate and merge all our best features into the App Annie platform. When this is complete, we will start a smooth migration process so that all of the data you hold with Distimo is seamlessly accessible on App Annie. We will keep all Distimo users and customers regularly updated.
The official press release is over here.
About The Author
Bridging the gap between IT and marketing to improve martech collaborations
A new era of personalization: The hyperconnected customer experience
How Machine Learning Works, As Explained By Google
HubSpot: We’re now focusing on being a platform vendor