• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Content

App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews

The idea is to make it as easy as possible for an app publisher to share any praise.

Barry Levine on November 25, 2015 at 1:10 pm
  • More
appFigures

User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator.

But if a fan or an app publisher wants to send a good review around, it usually involves cutting and pasting or taking and cropping a screenshot of the review in the app store. Both techniques leave room for improvement in presentation and the time involved.

App store intelligence provider appFigures has a better idea. It is today releasing Review Cards for its platform, so that user reviews from major app stores can be readily shared. For its subscribers, appFigures delivers stats outside of the app itself, including info on downloads, reviews, rankings and other such metrics.

The Cards are generated web pages whose colors automatically match the app maker’s logo, for sharing on Twitter, Facebook, Slack, Medium and elsewhere.

When you tweet within the Card to share it on Twitter, a screen shot of the Card is automatically included. The Cards deliver such analytics as total views or source to the app publisher. Of course, the Cards also include a link to the app itself in chosen app stores.

For 20 supported languages, the reviews can also be sent via a single click through Google Translate as the Card is created, so praise in one language is understood in another.

CEO and co-founder Ariel Michaeli told me that although app tool-maker LaunchKit offers “something similar,” it’s only for iOS and does not automatically generate a logo-resembling color scheme.



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: ContentMobile Marketing & Martech

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Become an Experience-Led Business with an Agile CX Tech Stack
  • Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
  • What Customer Experience Means in 2021
  • 4 Ways to Commodity-Proof Your Company
  • Threat report: How are different industries battling cybercrime?
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.