App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews

User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator.

But if a fan or an app publisher wants to send a good review around, it usually involves cutting and pasting or taking and cropping a screenshot of the review in the app store. Both techniques leave room for improvement in presentation and the time involved.

App store intelligence provider appFigures has a better idea. It is today releasing Review Cards for its platform, so that user reviews from major app stores can be readily shared. For its subscribers, appFigures delivers stats outside of the app itself, including info on downloads, reviews, rankings and other such metrics.

The Cards are generated web pages whose colors automatically match the app maker’s logo, for sharing on Twitter, Facebook, Slack, Medium and elsewhere.

When you tweet within the Card to share it on Twitter, a screen shot of the Card is automatically included. The Cards deliver such analytics as total views or source to the app publisher. Of course, the Cards also include a link to the app itself in chosen app stores.

For 20 supported languages, the reviews can also be sent via a single click through Google Translate as the Card is created, so praise in one language is understood in another.

CEO and co-founder Ariel Michaeli told me that although app tool-maker LaunchKit offers “something similar,” it’s only for iOS and does not automatically generate a logo-resembling color scheme.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.