AppNexus & TradeDesk users can now target brand-safe trending content via Taykey

New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with third-party media buying platforms on Tuesday. Taykey says its data helps brands reach their target audiences while avoiding the pitfalls of fake news and inappropriate content that have recently ensared Google and YouTube’s ad networks.

As the company explains it, the new integrations with TradeDesk and AppNexus give buyers a way to bid on brand-safe, targeted inventory at scale, “like a ‘virtual’ private exchange.”

TradeDesk and AppNexus users can target predefined audience segments within those platforms or build their own custom audience definitions in Taykey. The service then surfaces content, including video, that is currently trending among those audiences for ad targeting.

[Read the full article on Marketing Land.]

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.