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AppNexus & TradeDesk users can now target brand-safe trending content via Taykey
The integrations are the first third-party expansions for Taykey's Trend Advertising product.
New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with third-party media buying platforms on Tuesday. Taykey says its data helps brands reach their target audiences while avoiding the pitfalls of fake news and inappropriate content that have recently ensared Google and YouTube’s ad networks.
As the company explains it, the new integrations with TradeDesk and AppNexus give buyers a way to bid on brand-safe, targeted inventory at scale, “like a ‘virtual’ private exchange.”
TradeDesk and AppNexus users can target predefined audience segments within those platforms or build their own custom audience definitions in Taykey. The service then surfaces content, including video, that is currently trending among those audiences for ad targeting.