Apps must now pass review process before getting access to Facebook’s Marketing API

Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data.

Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers to build advertising functionality and automation into their apps. It is also modifying the Marketing API from a three-tier to a two-tier structure to “simplify” it.

The Lead Ads Retrieval and Live Video APIs will also have a review process before app developers are given permission to use the two APIs.

[Read the full article on Marketing Land.]

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Popular Stories

Adobe to acquire Marketo for $4.75 billion

With Marketo mega-deal, Adobe's reach just got a whole lot wider

Guide to the top marketing automation platforms

Segment adds quality tracking for incoming data to its resume

Related Topics

Channel: Martech: SocialFacebookFacebook: AdvertisingMarketing ToolsMarketing Tools: Social MediaSocial Media Marketing