Alex Bornyakov

Alex Bornyakov is founder of VertaMedia, the video supply-side platform (SSP) for publishers. Alex began his career in software outsourcing services and software production management over a decade ago, and since then the innovative entrepreneur has been the driving force behind several successful companies around the world. Under his leadership, VertaMedia has become a major player in today’s martech landscape. The business was recognized as one of North America’s fastest growing private companies in Deloitte's 2016 Technology Fast 500™ and is honored among the top 5,000 fastest growing private companies in the country by Inc. 5000

Bringing much-needed transparency to RTB

Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....

Putting programmatic video back on the radar

Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective...