Alex Bornyakov

Alex Bornyakov is CEO and co-founder of VertaMedia, the online video supply-side platform (SSP). Alex began his career in software outsourcing services and software production management over a decade ago. Since 2005, he has been holding key positions in different IT companies. In 2008, Alex established VertaMedia in partnership with his co-founders and built it into a trusted and well-regarded international digital marketing company that specializes in video advertising.

Putting programmatic video back on the radar

Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective...