Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....
Alex Bornyakov
Alex Bornyakov is founder of VertaMedia, the video supply-side platform (SSP) for publishers. Alex began his career in software outsourcing services and software production management over a decade ago, and since then the innovative entrepreneur has been the driving force behind several successful companies around the world. Under his leadership, VertaMedia has become a major player in today’s martech landscape. The business was recognized as one of North America’s fastest growing private companies in Deloitte's 2016 Technology Fast 500™ and is honored among the top 5,000 fastest growing private companies in the country by Inc. 5000
Ad-blocking concerns shift to the video ad industry
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and...
Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect...
Putting programmatic video back on the radar
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective...
