The marketing leader’s case for arming creative teams with technology
Creative teams and marketing don't need to be at odds with one another. Contributor Alex Withers explains how marketing technology can strengthen...
Alex Withers
Alex is a seasoned digital technology and marketing executive with over 15 years of experience occupying Director, VP of Marketing, and CMO roles at major organizations, including Pepsi, ESPN, USGA, the Financial Times, SageWorks, and LexisNexis. As CMO of inMotionNow, Alex leverages his industry experience to engage marketing and creative teams across a diverse range of industries that can strengthen the way they work and become more efficient by automating their workflow.